Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Are there key skills they should focus upon?

Transform 142

Transform Event Marketing Thought Leadership Analytics 142

Martech

OCTOBER 23, 2023

More MarTech experts to follow: Marketing operations AI and marketing Email marketing Events marketing B2B marketing Content marketing Customer experience ABM Google Analytics 4 CDP The post MarTech’s digital transformation experts to follow appeared first on MarTech.

Transform 120

Transform Pharmaceutical B2C Event Marketing 120

Martech

AUGUST 2, 2022

These cover a wide range of product categories, but the top five of these are remarkably consistent – advertising, analytics, segmentation, customer engagement and experience, and data management. New product announcements jumped to 124 in Q2 2022, up from 49 in Q1 and by far the most in the past two years. Innovation is driven by investment.

Product Life Cycle 117

Product Life Cycle CRM Marketing Automation Platform Customer Journey 117

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Price 119

Price Event Marketing User-Generated Education 119

Lynton Web

AUGUST 1, 2023

Marketing Email Performance as a Report Data Set Analytics nerds, rejoice! Give your playlists different titles depending on what they contain, and get notified when new recordings are added. Read more about this feature. This feature is available to all Sales and Service Pro+ customers. Now you can see them together.

User-Generated 52

User-Generated Analytics Event Marketing Product 52

Hubspot Marketing

JUNE 7, 2018

Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form. Google Sheet Templates for Reporting and Analytics. Event Marketing Timeline. Website Traffic Dashboard.

CRM 136

CRM Finance Customer Acquisition PR 136

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. It’s cheap, simple, and effective. Take Inspiration from Your Competitors.

Logistics 107

Logistics Event Marketing Analytics User-Generated 107

Customers.ai

NOVEMBER 14, 2023

User-level data is effectively gone from analytics and ads just aren’t performing like they used to. Website visitor identification is a total game changer in the marketing space and it is an absolute must as paid ads become less and less effective. What role does website visitor identification play in event marketing?

User-Generated 120

User-Generated Health B2C Analytics 120

SmartBrief - Marketing

AUGUST 14, 2023

Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy. Big data, attribution modeling, predictive analytics, cross-device and trans-media tracking and lifetime customer value are all challenging components of measurement.

Branding 52

Branding PR Copywriting Logistics 52

Search Engine Land

MAY 10, 2023

In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more Search Engine Land webinars.

Event Marketing 97

Event Marketing Education Whitepaper Branding 97

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Martech

NOVEMBER 20, 2023

Additionally, ask questions specific to your business model, such as agenda creation and management, content creation and engagement features, analytics and reporting capabilities, and integration options. By hosting virtual events, you can attract attendees from different locations, increasing your brand exposure and potential customer base.

Key Performance Indicator 110

Key Performance Indicator User-Generated Analytics Customer 110

Search Engine Land

APRIL 27, 2023

In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more Search Engine Land webinars.

Marketing Strategy 86

Marketing Strategy Event Marketing Education Marketing 86

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

CRM 103

CRM Event Marketing Marketing Marketers 103

SocialPilot

JANUARY 26, 2024

” AI Prompts for Event Marketing Event marketing is a good way to reach the masses and create hype around your product/service only if done correctly. You can use AI to ensure your event campaign is properly planned and the assets required are created keeping your brand guidelines in mind.

Transform 77

Transform User-Generated Marketing Marketers 77

Martech

JULY 28, 2021

And with more customer interactions happening over digital channels, analytics tools are crucial. “In In fairness, we had started some conversations with vendors about analytics (prior to the pandemic),” said Rowley. “We They also depend on Google Analytics and recently made the shift from Marketo to Salesforce Marketing Cloud.

Food 111

Food Manufacturing Thought Leadership Analytics 111

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

Marketers also often lack the time or skills.”. In the final keynote, Kjersten Moody, VP of Information & Analytics at Unilever, lifted the lid on how the Fast Moving Consumer Goods behemoth approached data-driven marketing. Event Marketing b2b Consumer' Ask the Right Question.

Entertainment 132

Entertainment Thought Leadership Event Marketing Digital Marketing 132

Adobe Experience Cloud Blog

APRIL 8, 2015

The Sessions: In two days with 5 tracks, and over 115 sessions—if you have a specific topic or marketing problem you’re looking to solve, we’ve got you covered. Our sessions cover topics from social media marketing, to best practices in marketing analytics, and beyond. Event Marketing b2b Consumer'

Thought Leadership 129

Thought Leadership Food Marketing Marketers 129

Adobe Experience Cloud Blog

APRIL 15, 2015

The good news, Phil shared, is that machine learning and predictive analytics will help—marketers will be able to really listen and set goals while relying on automated systems to “do the driving.” Overall, they encouraged marketers to use their analytics to measure ROI and make future marketing decisions.

Thought Leadership 134

Thought Leadership Transform Marketing Marketers 134

Neil Patel

MARCH 11, 2021

SponsorMyEvent is a platform designed to make it easy for event marketers to find sponsors. One cool feature of this tool is the homepage featuring current events looking for sponsors. It also allows you to set a minimum price for your event sponsorship packages.

Advertising 111

Advertising Advertisers Event Marketing User-Generated 111

Martech

JANUARY 24, 2024

” The origins of StreamAlive StreamAlive was co-founded by Lux Narayan, well known in the martech space as the ten-year CEO of social media analytics and intelligence platform Unmetric. You can get people to scan a QR code in a live situation and have the audience share their feedback.”

Transform 106

Transform Analytics Communications Event Marketing 106

Marketing Insider Group

AUGUST 17, 2020

It helps them when making important decisions regarding their sponsorship and also helps them to follow up with attendees after an event. The following are some important data to make available to your event partners during or after your event: Access to Live Event Analytics. Event Mentions.

Non-Profit 141

Non-Profit User-Generated Thought Leadership Analytics 141

Adobe Experience Cloud Blog

MARCH 19, 2014

MARKETO ANALYTICS 101. Or how many opportunities were influenced by marketing efforts? What You Absolutely Can’t Miss at the Marketo Marketing Nation Summit 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing' Where : Moscone West, 3022.

Thought Leadership 134

Thought Leadership Event Marketing Marketing Marketers 134

Hubspot Marketing

SEPTEMBER 22, 2023

Event Updates: When hosting an in-person or online event, sending event updates can keep your attendees excited, engaged, and in the know before, during, and sometimes even after an event. Check out HubSpot's Analytics tools. >> >> SMS Marketing Best Practices Say hello!

User-Generated 108

User-Generated Key Performance Indicator Communications Marketing 108

Marketing Insider Group

JANUARY 16, 2020

For example, themes for a marketing blog could be content marketing, social media, event marketing, and so on. For example, a topic such as analytics might lead to a blog post with the title The Role of Data and Research in Content Engagement. This topic would fall under the blog’s theme of content marketing.).

Customer 127

Customer Analytics CMO B2C 127

Adobe Experience Cloud Blog

JUNE 26, 2015

But, you may have been blessed with an intern who wants to dive head-first into some marketing analytics (I see a future marketing operations role in his future!), Here are some examples of projects that data-hungry interns can nosh on: Have you received a list from a third-party event without email addresses?

Thought Leadership 131

Thought Leadership Telemarketing Event Marketing Food 131

Marketing Insider Group

JULY 15, 2021

Chris von Simson Research Director, Real BI Conference Co-Chair, and a recognized expert in Business Intelligence, Value & Success, Marketing Analytics, and Sales Performance Management led the 5-14-21 #BIWisdom Tweetchat on the latest BIValueIndex research : Brian Lett also led the 4-30-21 #BIWisdom Tweetchat focused upon systemsintegrators.

Transform 145

Transform Education Analytics Promotion 145

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Analytics 132

Analytics Key Performance Indicator Marketing Marketers 132

Pam Didner

MAY 14, 2020

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. The initial huddles tend to last for hours.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketing 137

Martech

MARCH 1, 2022

LEARFIELD is an omnichannel hub for marketers and college sports fans, providing content as well as commerce. They provide traditional publishing, ticket sales, venue technology, social media marketing and analytics, among other services for college athletics.

Social Media Marketing 99

Social Media Marketing Analytics Management Digital Marketing 99

Marketing Insider Group

MAY 17, 2021

Consider the following suggestions: Review event analytics to unlock data insights. Send out post-event surveys to get additional feedback from attendees, speakers, and sponsors. Re-purpose virtual event content and create additional content for sale. Keep the event platform open to build a year-round community.

Key Performance Indicator 103

Key Performance Indicator Direct Mail Promotion Analytics 103

Neil Patel

MAY 4, 2021

Where you can network with Justine Ezarik is at technology trade shows like CES, the Webby Awards, the Streamys, and several other events. You can follow her social accounts to see which events she attends. Event marketing is a big trend and being able to boast influencer attendance is huge.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Workflow-oriented, highly detailed behavioral data, analytical queries. Features and Capabilities of Marketing Automation versus CRM. Now, let’s take a comprehensive look into the specific capabilities of a marketing automation system compared to CRM alone. Analytics and Dashboards. Marketing Automation.

CRM 132

CRM Analytics Marketing Marketers 132

Marketing Insider Group

JULY 15, 2020

Adding a virtual component to your live event or hosting an all-virtual event can give you the opportunity to track, capture and make the most of attendee data in ways that would be difficult to achieve with live-only events. These data can be captured at different points of your event. Post-Event Follow-Up.

Logistics 127

Logistics User-Generated Health Analytics 127

Marketing Insider Group

JULY 13, 2020

Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. I had the opportunity to recently catch up with her and discuss the future of marketing, the use of marketing analytics and her advice for marketers to advance and grow their careers.

Transform 81

Transform CMO Direct Mail Global Marketing 81

Marketing Insider Group

JANUARY 4, 2021

Q: How does Marketing Technology (MarTech) and the virtual on-line webinar platform enable you to deliver a quality customer event experience that clearly brings strong repeat attendees? Any thoughts and best practices on reporting and analytics to communicate your success and deliver leads and prospects to sales?

Transform 132

Transform Communications Education Global Marketing 132

Pam Didner

MAY 14, 2020

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. The initial huddles tend to last for hours.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketing 70