Analytics Gen Z Management Real Estate 
Hubspot Marketing
DECEMBER 13, 2023
Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. 36% of Gen Z and 22% of millennials search for brands on social media more often than through search engines. A business account gives you access to the Pinterest Business Hub and Pinterest Analytics (more on measurement later).
Search Engine Land
FEBRUARY 19, 2024
Local has evolved from listings management to real experience and engagement. Local is more about experiences than listings management Below are the top five areas that location-based businesses need to focus on in 2024. The behavior of a local consumer is changing rapidly in the world of AI-powered search.
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Sprout Social
SEPTEMBER 30, 2021
And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. A bonus of using these types of Instagram social selling tools includes advanced analytics and user-generated content curation. Monitor your sales performance via Instagram analytics.
Hubspot Marketing
JANUARY 5, 2021
Kelsi Yamada , an associate marketing manager who works on HubSpot’s social media campaigns, says it's a low-commitment and engaging way to connect with your audience. With 69% of its users between 13 and 24 years old, TikTok is definitely the platform of the Millennial and Gen Z population. Takeaways for Video Marketers.
Neil Patel
JANUARY 20, 2021
While it started as a fun lip-syncing app with a cult Gen Z following, it’s evolved into a way for users to share short comedy skits, business tips, and more. With such limited real estate, you need to focus on writing short captions that compel viewers to engage with your content. Tap “Manage Account.”
Neil Patel
JANUARY 18, 2023
Let’s look at the work management company Asana. Short videos: On mobile SERPS, short videos take up significant real estate. Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok.
Hootsuite
APRIL 4, 2023
It’s also a versatile platform to post videos, images, long-form text, and managed events. TikTok is the platform to use if your goal is to reach Gen Z; most people on the platform are under 34. Analytics let you see which posts and platforms deliver the best results.
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