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Everything Social Marketers Need to Know About Generation Z

Hootsuite

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. But how do you start marketing to them? And the answers will help you do more than just market to Gen Z.

Gen Z 111
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5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips]

Hubspot Marketing

As customer behavior constantly changes, marketers face an ongoing challenge to keep up with their audiences. Personalization and need fulfillment are essential to the success of any marketing campaign, and failing to understand what your customers want could result in lost revenue for your business. Identifying the target audience.

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How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

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5 Graphic Design Trends to Improve Your Social Media Branding in 2024

Buffer Marketing

Many of these graphic design trends infiltrate the realms of business and marketing. Increase brand reach: Utilizing on-trend graphic design increases your chances of getting noticed by publications that focus on design and marketing. It’s great for brands looking to attract rebellious audiences and appeal to Gen Z online.

Gen Z 107
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5 Social Media Tips Every Small Business Needs [+ Free Tools]

Hubspot Marketing

POV: You’re new in the market and you’re wondering just how your small business can stand out among the millions of brands currently on social media. However, if your audience is Gen-Z , you may choose to focus your efforts on TikTok and grow your audience there. They saw it as a non-serious platform meant to entertain Gen-Z.

Gen Z 134
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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 104
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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.