Digital Marketer

APRIL 30, 2024

There are various types of tags, including meta tags, analytics tags, image tags, hashtags, blog tags, and more. So, how do brands use a tagging strategy to make their marketing campaigns stand out? Using these tools in addition to a tagging strategy can help optimize your SEO strategies and boost content discoverability.

Transform 91

Transform User-Generated Influencer Marketing Marketing 91

Jeff Bullas

FEBRUARY 21, 2023

On-page SEO Make sure your blog posts are optimized for search engines. Off-page SEO Off-page SEO is all about building backlinks to your website. You can use Google Analytics to get an idea of who’s reading your blog. If you don’t have Google Analytics set up on your site yet, now’s the time to do it.

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Neil Patel

OCTOBER 9, 2020

What if I told you there was a way to reach an audience larger than the one Netflix has through YouTube analytics? Through the effective use of YouTube analytics ! What Is YouTube Analytics? If you hate wading through data, you’ll be happy to know YouTube analytics is pretty straightforward. It’s possible!

Analytics 112

Analytics Influencer Marketing SEO Education 112

Orbit Media Studios

JULY 27, 2022

That was the basic strategy 20 years ago when I first started doing SEO. So now, we all need more flexible SEO strategies. We hope this post expands your thinking about SEO. Suppose you wrote a how-to post about Google Analytics. They click. You have traffic. But those were the days of 10 blue links. Times have changed.

SEO 100

SEO PR Manufacturing Analytics 100

Neil Patel

JANUARY 18, 2023

Companies that ignore marketing trends may leave thousands (or millions) of dollars on the table. But for some marketing pros and SEOs, that’s what happens. Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google continues to be the gold standard that drives priorities for digital marketing.

SEO 113

SEO Gen Z User-Generated Advertising 113

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. For search marketers, integrating social and retail media into search strategies is key to creating robust digital brand experiences.

Retail 101

Retail Branding User-Generated SEO 101

Exposure Ninja

MAY 13, 2022

Digital PR agencies network with journalists, bloggers and influencers and send online press releases to gain high-quality backlinks, social media mentions and improve their Search Engine Optimisation (SEO). Digital PR is, in the words of Google’s Search Advocate John Mueller, probably more critical than technical SEO.

PR 105

PR SEO Affiliate Marketing Analytics 105

Orbit Media Studios

MARCH 23, 2022

It is affected by PR and off-site SEO. It is affected by copywriting and on-page SEO. Setting those aside, let’s explore user signals for SEO. We have access to 500+ Google Analytics accounts and the patterns are obvious and consistent. This is known as pogo-sticking and many SEOs believe it’s bad for your rankings.

SEO 102

SEO Copywriting Analytics PR 102

Digital Marketer

MARCH 1, 2024

With social media lead generation tactics, you can check how your content plan is fairing with in-depth insights through analytics. Search Engine Optimization (SEO) Your website and SEO go hand in hand. When you amplify your website content, meta tags, and backlinks, you are taking care of SEO. Free Demo Picture this.

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

Search Engine Land

APRIL 8, 2024

Content promotion (social ads, influencer marketing, etc.). Technology (content management systems, analytics tools, etc.). Tools like Google Analytics 4 are your best friend for tracking these metrics. Platforms like Semrush and Ahrefs also offer robust content analytics. That’s where SEO comes in.

Content Marketing 117

Content Marketing User-Generated Customer Journey Marketing 117

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. For example, your SEO team may aim to increase domain authority through backlinks. So, you must set aside a budget to outsource this task to a backlinks expert.

Social Media Marketing 126

Social Media Marketing Marketing Marketers Influencer Marketing 126

Customers.ai

DECEMBER 12, 2023

Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. billion on influencer-related marketing campaigns in 2024.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Search Engine Land

MARCH 6, 2023

This article will look at ‘link in bio’ platforms from an SEO perspective. ‘Link in bio’ platforms from an SEO perspective Also known as “link list page” apps or “social media landing page” tools, these platforms have virtually proliferated overnight.

SEO 95

SEO User-Generated Branding Analytics 95

Backlinko

JUNE 26, 2023

This is my guide to search engine optimization (SEO) basics for all you beginners out there. If you want to: Learn why SEO is important and how it works. Discover the different types of SEO and their benefits. Get some actionable tips on how to use SEO for your website. What Is SEO? How Does SEO Work?

SEO 73

SEO User-Generated Social Media Marketing Fashion 73

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 52

Marketing Strategy Branding Market Segmentation Marketing Mix 52

Vertical Response

MARCH 29, 2024

This guide offers actionable insights on leveraging SEO, content marketing, and a user-centric approach to drive sustainable traffic from search engines to your website. Organic Traffic and Search Engine Optimization (SEO) A deeper exploration of the digital ecosystem reveals that organic traffic isn’t a product of mere coincidence.

Transform 66

Transform User-Generated SEO Analytics 66

Digital Marketer

MARCH 20, 2024

However, it’s essential to invest in the best tools to enhance your digital marketing efforts and help you stand above the inevitable competition from your peers.Competition is a significant challenge for 27.1% of digital marketers today, as revealed in a survey conducted by Influencer Marketing Hub.

Digital Marketing 104

Digital Marketing Social Media Marketing User-Generated Price 104

Customers.ai

JANUARY 17, 2024

At the heart of it, we are seeing 10 key trends in 2024: Loss of Cookies Privacy & Data Changes Email Constraints Purpose-Driven Marketing Generative AI & Content Creation Video Content is Still Here AI-Based Personalization Advanced Data Analytics Agile Marketing Partnership Marketing Let’s dive a bit deeper into each of these trends.

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Sachs Marketing Group

APRIL 30, 2024

Digital marketing agencies offer a wide array of services including SEO, social media marketing, PPC advertising, web design and development, content creation, email marketing, and reputation management. You may also be interested in: What is a Full-Service Digital Marketing Agency?

Digital Marketing 52

Digital Marketing Transform Marketing Marketers 52

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Unless you’re fortunate enough to have an expert on your founding team, don’t try to hire or hack your way through the following marketing functions: 1. Marketers love to specialize. But if you start spending on SEO, email marketing, paid search, or any other tactic before setting up a strategy, you’re going to miss out.

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

Hubspot Marketing

JANUARY 20, 2023

These 24 ideas cover content, advertising, social media, SEO, and lots more. To implement CTA testing, sort CTAs by click rate and conversion rate in your analytics software. Find SEO keyword opportunities on your website. Pro tip: Use HubSpot’s SEO Marketing Tools to monitor your SEO performance on auto.

eBook 142

eBook CRM User-Generated Marketing 142

Customers.ai

DECEMBER 12, 2023

Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. billion on influencer-related marketing campaigns in 2024.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Rock Content

APRIL 12, 2024

“ This shift is clear in how marketers are using AI in all sorts of ways, from chatbots providing quick customer support to AI-powered analytics offering deep insights into consumer behavior. Source: State of Marketing Report 2024 But, of course, the AI revolution isn’t all smooth sailing.

Influencer Marketing 83

Influencer Marketing Marketing Marketers SEO 83

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Search Engine Optimization (SEO) SEO is the process of optimizing your website to improve its search engine rankings. Let’s explore the different types of SEO. Like age, gender, and location.

PR 102

PR Customer loyalty User-Generated Marketing 102

Hubspot Marketing

MARCH 19, 2024

Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. The standout change in influencer marketing these past few years is that marketers find the most success with micro-influencers with 10,000 - 100,000 followers.

Thought Leadership 106

Thought Leadership Marketing Marketers Influencer Marketing 106

Exposure Ninja

JUNE 23, 2022

There’s plenty of data in support of adding digital marketing to your existing strategy. According to recent statistics : 70% of marketers invested in SEO in 2021. 56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Econsultancy

JANUARY 25, 2023

What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? For some more channel-specific predictions, see our previous expert roundups on ecommerce, personalisation, retail media, influencer marketing, SEO, and social ads.

Market Trends 138

Market Trends eCommerce Retail Influencer Marketing 138

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Here are ten actionable tips for small business marketing in 2024.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers User-Generated 97

Moz

JANUARY 30, 2020

But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. Today we are talking about SEO in 2020. We definitely don't.

SEO 74

SEO Influencer Marketing Place Analytics 74

OnPassive Marketing

JUNE 4, 2022

A landing page plays a crucial role in mobile marketing techniques on the mobile web and desktop because it allows users to learn about your app. This is a low-cost approach to attracting new users through SEO. Another approach to using SEO to find new consumers and reach your target demographic is through social media.

Marketing Strategy 70

Marketing Strategy Whitepaper Social Media Marketing Influencer Marketing 70

Customers.ai

FEBRUARY 6, 2024

The best top of the funnel (TOFU) marketing tools vary depending on your goals, audience, and content strategy, but some widely recognized and effective ones include: Content Management Systems (CMS) like WordPress or HubSpot, which allow you to create, manage, and track engaging content that attracts potential customers. With Customers.ai

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Adobe Experience Cloud Blog

JANUARY 18, 2017

Author: Nate Dame Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience. Companies that once kept their SEO in-house are finding it more complicated to create measurable SEO success.

SEO 123

SEO Thought Leadership User-Generated PR 123

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective.

Affiliate Marketing 83

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 83

Marketing Insider Group

JANUARY 24, 2022

Two SaaS brands that have done this exceptionally well are Moz and Ahrefs, two of the industry’s leading SEO software tools. Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. Influencer endorsements build trust. Influencers in SaaS?

Content Marketing 124

Content Marketing User-Generated Influencer Marketing Customer Acquisition 124

SocialPilot

FEBRUARY 13, 2024

Influencer Marketing is a ray of hope for sore marketers’ eyes. More and more businesses are considering influencer marketing to promote their product and services on social media. However, some brands don’t know how to measure influencer marketing ROI effectively. Let’s take you through it all.

Influencer Marketing 94

Influencer Marketing Marketing Marketers Analytics 94

Sprout Social

AUGUST 8, 2022

YouTube analytics and benchmarking Tools. While there are native YouTube tools for analytics, the tools below provide an extra layer of competitive analysis. Primarily an influencer marketing platform, HypeAuditor provides robust YouTube analytics that focuses on creator accounts. YouTube keyword tools for SEO.

Analytics 100

Analytics SEO Influencer Marketing Branding 100

Hubspot Marketing

APRIL 14, 2023

25 ChatGPT Prompts for Marketing 25 ChatGPT Prompts for Business 27 ChatGPT Prompts for Content Creation and Social Media 9 ChatGPT Prompts for Analytics 25 ChatGPT Prompts for Email Campaigns 25 ChatGPT Prompts for Resume 11 ChatGPT Prompts for E-Commerce 23 ChatGPT Prompts for Customer Service 20 ChatGPT Prompts for Sales What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143