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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 111
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The Future is Now: How AI is Reshaping Modern B2B Marketing

Marketing Insider Group

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. It has made marketing efforts far more manageable in some significant areas.

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31 free social media templates that will elevate your workflows

Sprout Social

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks.

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10 metrics to track influencer marketing success in 2024

Sprout Social

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives.

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Media buying in 2024

illumin

Advertising agencies commonly use a demand-side platform (DSP) to manage programmatic media buying. Media planners work closely with marketing teams to develop a comprehensive plan that aligns with the brand’s goals and objectives. This involves defining campaign goals, target market, and marketing budget.

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Data-Driven Decision Making (Research & Expert Tips)

Hubspot Marketing

You’ll also want to determine how you’ll measure your success and key performance indicators (KPIs). Gather relevant data from sources like internal databases, surveys, customer feedback, market research, or external sources. Not an analytics pro? Collect and prepare data. Interpret the findings.

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11 Important Skills for Social Media Managers (Free Resume Template!)

Hootsuite

Social media managers own the skills that brands need in order to succeed on social. billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component. What is a social media manager? What does a social media manager do? Download them now.