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The Future is Now: How AI is Reshaping Modern B2B Marketing

Marketing Insider Group

It has made marketing efforts far more manageable in some significant areas. Need assistance with effectively leveraging AI for marketing? Our in-house marketing research center explores and masters new AI tools and platforms as they arise.

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31 free social media templates that will elevate your workflows

Sprout Social

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks.

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Media buying in 2024

illumin

Advertising agencies commonly use a demand-side platform (DSP) to manage programmatic media buying. Media planners work closely with marketing teams to develop a comprehensive plan that aligns with the brand’s goals and objectives. This involves defining campaign goals, target market, and marketing budget.

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Content Distribution Strategy: Because Even Your Words Need a Good Road Trip

Rock Content

Key elements of content distribution include: Research: Brand managers and marketers need to understand the lay of the land before they can dive right in and get to work. Tasks like keyword research, competition research, and market research are part of understanding target audiences and current trends.

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10 metrics to track influencer marketing success in 2024

Sprout Social

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. But managing multiple social profiles can be time-consuming.

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How to use AI analytics for targeted business decisions

Sprout Social

Here are some key ways in which AI analytics is benefitting businesses today. Automation AI analysis helps businesses automate statistical calculations to monitor key performance indicator (KPI) metrics across platforms. In Sprout, you can also track competitor performance on different channels.

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