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Digital Analytics Simplified: The Beginner’s Guide

CXL

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

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How to Create Effective Automotive Inventory Ads (AIA) on Facebook

Neil Patel

Essentially, Automotive Inventory Ads leverage user engagement and show ads to in-market shoppers. Through integration, shoppers are presented with vehicles relevant to their interests, allowing your sales team to focus on converting quickly. Further, AIAs don’t just look for car shoppers—they can look for choosy car shoppers.

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Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’

Econsultancy

However, Lyndsay Weir, VP Data and Advanced Analytics at Italian family-owned food company Barilla, says that what your decision-making should really be is people-driven. “There’s so many different ways you can use data and analytics along the consumer journey,” Weir said. ” asked Weir. 3) Technology.

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AI marketing automation: The perfect match to supercharge your marketing campaigns

Use Insider

These AI-based programs help brands automatically orchestrate journeys, discover segments, create content, predict customer action, recommend products, and more—without spending hours and resources. AI marketing automation uses smart algorithms and machine learning to create marketing tasks quickly and more effectively.

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Expert advice on delivering an omnichannel experience your customers will love

Use Insider

Personalization : Omnichannel experiences leverage customer data and analytics to provide personalized customer experiences. Using Insider’s cross-channel marketing solution, Architect, Slazenger engaged shoppers with contextual messaging about products in which they’d already expressed interest.

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Why You Should Audit Your YouTube Channel

Neil Patel

Roughly 50 percent of shoppers use online videos to decide between different products. YouTube Audit Phase 1: Analyze Your KPI Performance. You need to understand how your channel is performing right now. This is where KPIs, or key performance indicators, come in. Let’s get started. Two things.

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12 CRO metrics to track conversion rate optimization performance

Unbounce

More blog posts by Josh Gallant Understanding CRO metrics and KPIs In truth, CRO metrics and key performance indicators (KPIs) can be a fairly broad bucket. Upsell and cross-sell relevant products to increase the average order value per customer. The diamonds are in the details.