Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Lead management.

Marketing Automation Platform 129

Marketing Automation Platform CRM Marketing Marketers 129

Martech

FEBRUARY 13, 2024

Audit your current tools Assess if your platforms deliver the necessary capabilities and whether data and insights can flow seamlessly across your stack. This evaluation lays the groundwork for your roadmap, integrating advanced analytics and AI to fine-tune marketing strategies and improve efficiency.

Transform 106

Transform eCommerce Retail Marketing Automation Platform 106

Adobe Experience Cloud Blog

APRIL 20, 2012

by Kelly Waffle What do football and B2B marketing have in common? They both rely on analytics to drive success. Unfortunately, this “statistic free” scenario is happening in B2B marketing departments around the world—where up to 40 percent of them do no kind of marketing accountability for a variety of reasons.

Analytics 109

Analytics Marketing Automation Platform Marketing Marketers 109

Martech

MAY 23, 2023

To excel in marketing ops, you must possess a strong understanding of marketing analytics , be excellent at discerning valuable insights and communicate those findings in an impactful and concise manner. It effectively manages that data and empowers its team to use it.”

Communications 122

Communications Marketing Marketers New Technology 122

Martech

JANUARY 3, 2022

How does marketing operations fit in your organization? What do marketing operations professionals do? Why marketing operations teams devote most of their time to automation, and campaign management tools. How marketing operations teams are structured. Nearly 30% were Marketing Managers, followed by 13.8%

Transform 117

Transform Marketing Automation Platform CMO Marketing 117

Martech

JULY 23, 2021

You’re going somewhere with this new marketing technology. Instead, project leaders tend to articulate goals like, “We need to replace our outdated marketing automation platform.” Integrate omnichannel analytics to create better engagement with your existing customer base?

Transform 123

Transform Manufacturing Advertising Advertisers 123

Adobe Experience Cloud Blog

MAY 2, 2013

Working and marketing smarter will enable you to accomplish more; from building and growing your career, to scaling your marketing, to driving more leads and revenue. I can’t talk about modern marketing and not talk about technology. Many marketing automation platforms offer access to other users through their community.

Marketing Automation Platform 134

Marketing Automation Platform New Technology Marketing Marketers 134