Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

CRM 99

CRM New Technology Marketing Marketers 99

CXL

MAY 27, 2022

In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.

Management 79

Management User-Generated CRM Inbound Marketing 79

Hubspot Marketing

OCTOBER 17, 2022

You also need to demonstrate new skills that will help you succeed in the next role. Whether you're an individual contributor (IC) or people manager looking to get promoted, you're in luck. Here, I spoke with Help Scout's VP of Brand, Kristen Bryant Smith , to learn what she looks for when promoting both ICs and people managers.

Promotion 95

Promotion Management Branding Communications 95

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. MOps is increasingly recognized as the backbone of successful marketing strategies, wielding data, technology, and analytics to drive decision-making.

Transform 116

Transform Communications Marketing Marketers 116

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period.

Customer Journey 106

Customer Journey Communications Analytics Management 106

Martech

FEBRUARY 12, 2024

The content for the new product line needed revamping, and sales were carping about the lack of leads. She also knew her management wanted to reduce her staff by 20%. What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? Digital Marketing Knowledge.

Marketing 104

Marketing Marketers Telemarketing Customer Journey 104

Adobe Experience Cloud Blog

APRIL 20, 2012

by Kelly Waffle What do football and B2B marketing have in common? They both rely on analytics to drive success. Unfortunately, this “statistic free” scenario is happening in B2B marketing departments around the world—where up to 40 percent of them do no kind of marketing accountability for a variety of reasons.

Analytics 109

Analytics Marketing Automation Platform Marketing Marketers 109

Martech

JANUARY 9, 2023

The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly try to differentiate on the ability to scale (especially to new marketing channels), usability, ease of implementation and customer experience features. Lead management. Predictive analytics.

Marketing Automation Platform 121

Marketing Automation Platform CRM Marketing Marketers 121

Sachs Marketing Group

AUGUST 30, 2023

They also offer cost-effectiveness, innovative strategies, and analytical data to gauge your ROI. Your digital marketing could be the culprit. With the evolving digital landscape, digital marketing becoming increasingly challenging for businesses to manage their marketing needs in-house.

Digital Marketing 96

Digital Marketing Key Performance Indicator Marketing Marketers 96

Adobe Experience Cloud Blog

JANUARY 25, 2013

This new role of the marketer requires transformation within your organization – both in your own marketing departments as well as in other departments across your company. And you have to both lead and manage the change within your organization. Your People. Other People.

Transform 131

Transform Management CMO eBook 131

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.

Transform 119

Transform Fashion Health Marketing 119

Martech

FEBRUARY 13, 2024

This evaluation lays the groundwork for your roadmap, integrating advanced analytics and AI to fine-tune marketing strategies and improve efficiency. Look into omnichannel customer experiences and inventory management integrations.

Transform 94

Transform eCommerce Retail Marketing Automation Platform 94

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. As the martech taxonomy continues to expand, so do the roles charged with implementing and managing our martech stacks. What does a marketing technologist do ?

CMO 88

CMO Analytics Marketing Marketers 88

Sprout Social

MAY 9, 2023

Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in. But with AI-enabled brand reputation management , you can avert a potential brand threat before it turns into a big issue.

Marketing 128

Marketing Marketers Market Trends Manufacturing 128

Neil Patel

SEPTEMBER 3, 2021

Marketing technology, or MarTech, as it is more commonly known, refers to software and platforms that help individuals or organizations achieve marketing goals. This term is very inclusive, covering everything from email templates to data analytics. Content Management. Data Analytics.

Direct Mail 131

Direct Mail Analytics Market Trends Email Marketing 131

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing analytics. Grab your free pass for the Martech Conference.

Transform 122

Transform Customer Journey Analytics Entertainment 122

Martech

MARCH 22, 2024

Many major marketing tools already use AI models and machine learning to work behind the scenes. At the same time, we’re seeing new marketing tools emerge that focus more on AI to more deeply understand what people like, how they behave and how they interact with content.

Transform 95

Transform Content Marketing Marketing Marketers 95

Search Engine Land

MARCH 31, 2023

At the director level and higher, 81% of marketers said designing, running and optimizing campaigns was their top responsibility. For managers/staff, the number was 67%. Researching and recommending new marketing technology products. Training and supporting marketing staff on using marketing technology products.

Search Marketers 92

Search Marketers Marketing Marketers Management 92

The CMO Survey

AUGUST 28, 2019

On the negative side, 2 out of 3 marketing leaders state that they tend to focus on “managing the present” rather than “preparing for the future.” I would like to see the use of new technologies help marketers shift to a more dominant forward-looking stance. #3—Marketing of marketing budgets in 2017 to the current 7.2%.

CMO 130

CMO New Technology B2C Analytics 130

Martech

MAY 9, 2022

Startups are very different from established companies from a marketing perspective. They may be entering uncharted territory by defining a new market category or jumping into an already crowded space with well-established competitors. Get the daily newsletter digital marketers rely on. CRM to manage contacts.

CRM 78

CRM Marketing Marketers Marketing Plan 78

Hubspot Marketing

NOVEMBER 15, 2023

Tools like Marketing Analytics & Dashboard Software measures performance Use data analysis and data visualization to gain insights from your collected data. Not an analytics pro? Not to mention, your data and findings could also spark ideas for new campaigns or initiatives. Interpret the findings.

Transform 87

Transform Key Performance Indicator Analytics User-Generated 87

Search Engine Land

AUGUST 4, 2023

Yes, it can reform images and words from existing resources, but it can’t come up with new and unique ideas about the world in the same way that we can. Can you imagine a client meeting for a new marketing campaign created solely from AI. Dreaming up big ideas and sharing them with others is fundamental to being human.

CRM 92

CRM Thought Leadership Communications eCommerce 92

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing analytics. Grab your free pass for the MarTech Conference.

Transform 108

Transform Customer Journey Analytics Entertainment 108

The CMO Survey

MARCH 18, 2021

were senior manager roles. Last June, the largest portion of marketers (24.0%) anticipated that these lost jobs would “never return.” Marketing job were also added last year—a 9.1% of these roles going to senior managers. These marketing job additions are projected to be permanent, with 38.6% Of these losses, 28.1%

CMO 130

CMO B2C Marketing Marketers 130

The CMO Survey

MARCH 28, 2023

Consistent with this, marketers report that brand management and development capabilities—a key engine for using brands to grow the business—are not reaching effectiveness levels that correspond to their importance. The CMO Survey Award for Marketing Excellence is selected by fellow marketers. percent increase this year.

CMO 130

CMO Finance Marketing Marketers 130

Martech

MAY 23, 2023

To excel in marketing ops, you must possess a strong understanding of marketing analytics , be excellent at discerning valuable insights and communicate those findings in an impactful and concise manner. It effectively manages that data and empowers its team to use it.”

Communications 110

Communications Marketing Marketers New Technology 110

Martech

JULY 22, 2022

How should the people who manage and run martech be organized? move up the diagram), the more local teams may need their own capabilities, e.g., for outbound campaigns and messaging, or social media management. The trend toward centralized platform management also extends to product management. Source: Real Story Group.

Outbound Marketing 98

Outbound Marketing Marketing Marketers Analytics 98

Search Engine Land

MAY 21, 2024

Products get discontinued, the CEO wants a different name to accommodate a new market, etc. Above all, be clear with your client or management that the decision will impact SEO rankings and engagement no matter how comprehensive your adjustments are. This will have an adverse effect on your rankings; no two ways about it.

SEO 71

SEO PR Health User-Generated 71

Martech

MARCH 31, 2023

. “We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” ” Modern marketing is a many-headed beast. “It’s hard unless you have a full-time marketing expert,” she said. The solution? A team — or even several teams.

Marketing 100

Marketing Marketers Food Email Marketing 100

Spiralytics

FEBRUARY 12, 2024

Expanding into a new market Sustaining business growth and catering to more consumers require a nuanced approach. A competent SEO expert knows basic programming languages or at least how to use popular content management systems (CMS) like WordPress and Drupal.

SEO 52

SEO User-Generated Analytics Digital Marketing 52

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 87

Price Market Segmentation SEO Market Research 87

Martech

JANUARY 12, 2024

I’ve met many marketers who proudly show new logo acquisition statistics while the board may have been looking for the operating efficiencies of cross and upsell. Leverage data analytics Emphasize analytic-driven decision-making. Soon, we installed robust SaaS metrics –— and boom!

Key Performance Indicator 128

Key Performance Indicator Transform Marketing Mix Marketing 128

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Digital advertising: Search, social, programmatic — advertising online can be a nightmare to manage and track.

eCommerce 89

eCommerce User-Generated Manufacturing Finance 89

Sachs Marketing Group

JANUARY 5, 2024

Related: What is PPC Campaign Management? The Benefits of PPC Advertising PPC advertising is a powerhouse in the digital marketing world. The vast reach of Google’s user base enables businesses to target a broader, more diverse audience, facilitating rapid market expansion and brand recognition.

Advertising 91

Advertising Advertisers Customer Acquisition User-Generated 91

Martech

FEBRUARY 2, 2024

Words like “data,” “technology” and “platform” were used frequently, indicating discussions about data management and technological solutions in marketing. Prompts: “How do I leverage data analytics to improve my marketing efforts?” ” Theme No.

User-Generated 103

User-Generated Marketing Marketers CMO 103

Adobe Experience Cloud Blog

MARCH 23, 2018

The report also revealed that for 68% of CMOs, being the growth driver is the top or one of the highest expectations by senior management and the board from them. In addition to creative work, it now also involves a lot of analytics. How can you achieve results by combining creativity and analytics? The Alexa of Marketing.

Customer 134

Customer Thought Leadership Analytics Finance 134

SocialPilot

FEBRUARY 6, 2024

When you follow a well-structured strategy, you are making sure that your influencer marketing efforts are aligned with your overall marketing goals, effectively reaching your target audience and fostering long-term relationships with influencers. Influencer marketing is no different. .” But what do you tell them?

Influencer Marketing 81

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 81