Analytics Management Partner Marketing 
Martech
JULY 17, 2024
Marketing must drive the transition from problem-market fit to product-market fit. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Here’s why it matters and how it can be done. Fast-forward to 2024, and Emma’s reality has shifted.
Martech
SEPTEMBER 16, 2024
Partner marketing Role: Use partnerships to extend market reach. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Expand partner-driven revenue by 30%. Use case: Deploy co-marketing management tools to streamline collaboration and measure the effectiveness of joint campaigns.
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Pam Didner
JANUARY 20, 2021
In one of my various marketing roles, I worked very closely with the sales team, even though I reported to the marketing group. . Since I was neither in the sales operations, sales enablement nor sales solutions team, I asked my manager at the time what was expected of me in my role. . What is Channel Partner Marketing.
Martech
MAY 2, 2022
Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI.
Pam Didner
SEPTEMBER 16, 2020
Roles based on management scope: Individual Contributor. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing.
The CMO Survey
APRIL 19, 2019
Bolstered by digital technologies, teams will be expected to do more with less in the event of a downturn and will likely insource a wider range of marketing responsibilities currently given to agencies and other partners. Marketers reported that they are spending 10.4% Marketers are investing in their brands. Some 56.5%
Adobe Experience Cloud Blog
NOVEMBER 21, 2013
He pointed out integration, personalization, and migration/automation as some of the key trends in the marketing technology space today. He then went into a deep discussion around LUMA Partners’ Marketing Technology LUMAscape. In response Phil talked about how Marketo helps companies drive value and growth.
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