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A corporate trainer and frequent speaker, Shelly was named among the Forbes Top 40 Social Selling Marketing Experts and Top 50 Social Media Influencers. Her clients have included Chipotle, Maytag, Burns & McDonnell and numerous pharmaceutical brands. LinkedIn: Shelly DeMotte Kramer (14.7K
Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer.
Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.
Here’s one: This example comes from a situation in which a marketresearcher checked LinkedIn’s Sales Navigator and qualified all the leads that came in to a medical research organization Vishal was working for, answering questions like these: Who are they? Landing pages take a while. Target a necessary and sufficient subgoal.
Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketinganalytics agency. Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. What do people want? How can we best help them?
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