What is Website Visitor Identification & Why Do You Need This AI Tech?
Customers.ai
NOVEMBER 14, 2023
User-level data is effectively gone from analytics and ads just aren’t performing like they used to. When an anonymous user lands on your site, visitor identification tools tell you who they are — their name, their email, their phone number, what page they landed on, and much more. What are advertisers supposed to do?
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