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Story-driven marketing campaigns: Best of the MarTechBot

Martech

Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. In this approach, brands use storytelling elements such as characters, plot lines and conflicts to communicate their values, mission, and unique selling propositions.

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How to build a brand: Sprout Social reveal their secrets

Sprout Social

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. A distinct brand identity determines whether you stand out from the crowd. Consider that branding impacts just about every corner of your business. This is especially true for SaaS brands.

Branding 133
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The CMO Six-Pack: How to Pump Up Your Pipeline

Adobe Experience Cloud Blog

A sales enablement platform provides on-demand communications and collateral to match any sales situation and keep context top-of-mind. It’s like a two-way mirror that allows you to gain a complete picture of your customer and promote your brand in response. CUSTOMER MANAGEMENT. Tech Solution: Sales enablement. Did You Know?

CMO 134
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10 Reasons Why Mobile is Hot!

Marketing Insider Group

The evolution of device functionality has shifted from content creation (inputs) to communication (outputs) to sharing (community). The iPad, released on April 3, 2010 was the fastest device to reach 1 Million units sold (28 days) excluding only the Nintendo Wii and DS which were released during the holiday period.

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

In 5 Benefits of Augmented Reality Marketing , Alex Smith from Punch Communications argues that the possibility and benefits of augmented reality are rolling around on the minds of marketing heads.

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Social Media and The Brand

Marketing Insider Group

&# where they identify social media as presenting an “emerging crisis of brand identity&#. The answer is that brands have a compelling need: …to communicate who you are as a brand and what you stand for through social media in a far more consistent, strategic and global way.

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Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

Marketing Insider Group

imcchat – Moderated by @bethharte & @abarcelos, this chat focuses on integrated marketing communications and runs every Wednesday night at 8pm EST. Here are some great tips on how to create a successful tweet chat. Would you participate in a tweet chat that was hosted / sponsored by a brand? What do you think?