Contently B2C

SEPTEMBER 15, 2016

With the consumer internet coming into full swing, the brand seemed destined to become a nostalgic remnant of times past. It became the most popular brand on YouTube and released a movie that made nearly $500 million worldwide. It became the most popular brand on YouTube and released a movie that made nearly $500 million worldwide.

CMO 52

CMO Content Marketing Marketing Mix User-Generated 52

Adobe Experience Cloud Blog

DECEMBER 16, 2014

Aditya leads the marketing excellence practice at Bain, and works with some of the world’s leading brands and marketers. Here are my takeaways from this insightful conversation: First and foremost, fellow CMOs, our role is going to expand. I help clients become more effective and efficient with their marketing.

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

Marketing Insider Group

APRIL 26, 2011

Imagine for a moment that you could identify precisely the effectiveness of your marketing activities. You are able to tell exactly how well you have delivered on business results in the form of revenue, customer retention or higher brand equity. 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook.

Transform 94

Transform Outbound Marketing Inbound Marketing CMO 94

Marketing Insider Group

AUGUST 10, 2010

These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. OK, but WHY.

Marketing Strategy 71

Marketing Strategy Telemarketing Customer loyalty Transform 71

Marketing Insider Group

AUGUST 10, 2010

These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. OK, but WHY.

Marketing Strategy 62

Marketing Strategy Telemarketing Customer loyalty Transform 62

Marketing Insider Group

AUGUST 12, 2010

I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine. When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified.

Telemarketing 77

Telemarketing Customer loyalty Marketing Marketers 77

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Because it is an easy metric to obtain.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75