On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. Hello, Webinerds!

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CMO Tentpole B2C Retail 52

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

Search Engine Land

OCTOBER 19, 2023

While 70% of marketers often or always feel overwhelmed, just 30% rarely or never feel overwhelmed, according to a survey released by SOCi, a marketing platform for multi-location brands. Otherwise, millions and billions invested in AI will be wasted,” said Monica Ho, CMO of SOCi. B2C companies. No training or education.

CMO 110

CMO B2C Education Marketing 110

The CMO Survey

FEBRUARY 24, 2021

The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers. B2C Product and Service companies reported the highest levels (32.1% Work on brand and marketing communications were the areas of greatest focus for this spending. and 26.8%).

Transform 130

Transform CMO B2C Digital Marketing 130

The CMO Survey

SEPTEMBER 13, 2022

The CMO Survey has been collecting and disseminating the opinions of marketing leaders since 2008. Both B2B and B2C buyers will be seeking to balance quality and price, as they manage budgets buffeted by inflation. We don’t know what’s ahead for the U.S., However, we can address the question of how the pandemic has changed marketing.

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CMO Analytics Marketing Marketers 130

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. However, mistargeted personalization can result in customers feeling frustrated at best and mistrusting brands at worse.

CMO 130

CMO B2C Marketing Marketers 130

Martech

APRIL 18, 2024

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” Aligning with your CMO and the rest of the C-suite Before this latest shift, it was possible to measure “micro conversions.” That’s why Google added the Business Objectives collection to GA4 in June 2023.

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Whitepaper Analytics User-Generated Key Performance Indicator 106

Martech

DECEMBER 29, 2023

The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If Brands need to be everywhere. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

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Retail eCommerce Gen Z Transform 115

On24- CMO Confessions

DECEMBER 10, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Aaron Cullers, Head of Marketing at Madison Logic. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Marketing Automation Platform Thought Leadership 52

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

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CMO Thought Leadership Marketing Automation Platform B2C 134

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. Find ways to incorporate and embrace the 2024 trends we identify below so that your brand or company can continue to be competitive, relevant, and successful this year and beyond. What follows depends on your approach.

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Customer loyalty Marketing Marketers CMO 82

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Retail media will emerge as the cornerstone of effective omnichannel advertising, reshaping the narrative of commerce media as the trusted frontier for brands.”

Retail 99

Retail Transform Shoppers Advertising 99

On24- CMO Confessions

MAY 6, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex. Welcome to another CMO Confessions podcast! Table of Contents: BGT, PWC and CXO.

CMO 52

CMO Transform Retail New Technology 52

Martech

MARCH 18, 2022

And with all the disruption in the third-party data space, through the deprecation of third-party cookies and privacy regulations, brands need that deep knowledge of existing customers even more. Data enablement platform LiveRamp has named Jessica Shapiro as CMO. Chris Wood, Editor. marketing at Starbucks.

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CMO B2C Digital Marketing Customer 109

Adobe Experience Cloud Blog

JUNE 16, 2017

While most of the shortcuts are currently for B2C industries, B2Bs should be preparing for the inevitable invasion of their verticals as well. First, make sure your SEO strategy is converting searchers into customers and brand advocates. Second, don’t brush off SERP updates that seem to only apply to B2C keywords or industries.

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CMO SEO B2C Thought Leadership 113

Sales Force: CMO

JULY 19, 2021

To get a better idea of what top business leaders consider when making these types of decisions, we asked members of The CMO Club to share some of their own strategies going forward. The CMO Club, which includes more than 650 of the world‘s most innovative marketing executives, represents both B2B and B2C brands.

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CMO Energy Health B2C 97

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. The experience validated Nguyen’s claim: “We can brand it with the corporate branding of a particular company but we also have the ability to drill down to individuals as well.

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Transform CMO New Technology B2C 104

yorCMO

JULY 5, 2022

Eric Johnson is the CMO of yorCMO. He believes that every person and brand has amazing potential waiting to be opened. His experience in B2C marketing is evident and he’s a dynamic marketer and commercial executive. Eric joins host Joseph Frost to talk about some of the latest innovations in the c-suite.

CMO 52

CMO B2C Marketing Marketers 52

Hubspot Marketing

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events.

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Market Trends Transform CMO Marketing 145

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Here are five ways to build a collaborative, trusting partnership.

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CMO Communications Finance B2C 95

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

In the spirit of a new year and a brand-new decade, we looked at some of the biggest obstacles we, as marketers, have been facing up until now , and created some objectives and resolutions for the years to come. (Browsing data like company name, location, etc. Source: 2019 CMO Survey, Deloitte. Focus on revenue attribution.

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Martech

MAY 31, 2023

Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed. Alfonso does a great job of laying a solid foundation for both B2B and B2C marketing technology management.

CMO 102

CMO B2C Energy Food 102

Marketing Insider Group

AUGUST 29, 2015

There’s few guides to help B2B companies maneuver through this quagmire, but Margaret Molloy , Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale is one of them. I had an opportunity to talk to Margaret about simplicity, innovation and how brands can get there.

Branding 81

Branding B2C CMO Customer Journey 81

Martech

DECEMBER 20, 2023

Co-hosts John Wall and Chris Penn bring knowledge and enthusiasm to their interviews with experts and practitioners who share their insights and tips on topics such as branding, positioning, copywriting and more. The CMO Podcast Host Jim Stengel is a true marketing legend. The CMO Podcast Host Jim Stengel is a true marketing legend.

Marketing Ethics 104

Marketing Ethics Transform Copywriting CMO 104

OnDemand CMO

JANUARY 13, 2022

To retain customers and attract new ones, personalized branding has become marketing’s silver bullet. Personalized branding helps you build long-term relationships with your customers, as well as generate more leads that give you more conversions — three things that all of us marketers love! Looking to up your personalized content ?

B2C 52

B2C eCommerce CMO Customer Journey 52

Martech

OCTOBER 13, 2023

It can provide brand exposure at the beginning of the journey, or it can nudge a customer near a store, or in-store, at point-of-purchase. Now, these big screens in city centers are not just used for brand awareness, but they can be used to drive response.” Brand data. Pepsi CMO Todd Kaplan at DPAA Summit. Why we care.

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CMO Advertising Advertisers Retail 120

Contently B2C

SEPTEMBER 15, 2016

With the consumer internet coming into full swing, the brand seemed destined to become a nostalgic remnant of times past. It became the most popular brand on YouTube and released a movie that made nearly $500 million worldwide. It became the most popular brand on YouTube and released a movie that made nearly $500 million worldwide.

CMO 52

CMO Content Marketing Marketing Mix User-Generated 52

GrowPowerful

SEPTEMBER 12, 2022

However, despite their many years dedicated to Fractional CMO work, these individuals tend to function as project-oriented consultants as opposed to the fractional vision of short-term, growth-oriented engagements that balance tactics with strategy in an operational manner. When is the right time to hire a full-time CMO?

CMO 52

CMO Manufacturing Copywriting PR 52

Adobe Experience Cloud Blog

DECEMBER 15, 2017

What that says is that our customers want to be engaged by brands in meaningful ways, and marketers have gotten the message. More than half of customers think brands could do a better job of engaging them. Case studies that highlight the successes of other brands that were focused on relationship-building. The bad news?

Customer 134

Customer B2C Thought Leadership CMO 134

Martech

JULY 13, 2021

If a marketing organization has done what it takes to help a brand survive the last 16 months, then it should proclaim the number one metric as ”Are we still here? One of those companies was Driscoll’s, the “only the finest berries” brand. My suggestion, which might not be so palatable to CFOs is this. Yes, we are.”

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Shopper Market Millennials Shoppers Shipping 119

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Tomas Kellner is the Managing Editor of GE Reports, a successful brand magazine featuring stories on technology that draws over half a million readers. His top advice : Don’t exaggerate the importance of your brand in your consumers’ lives.

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Content Marketing B2C Thought Leadership CMO 134

Martech

APRIL 18, 2024

This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising.

Advertising 99

Advertising Advertisers Finance Marketing 99

Martech

MAY 24, 2023

And all of the data shows that users, whether they’re B2B buyers or B2C buyers, they’re increasingly spending time online. When it was time to graduate from the program, GE was actually one of the first brands to spend more on digital ads than traditional ads. So, are we going to be relevant and understand that?”

eCommerce 98

eCommerce CMO B2C Energy 98

Martech

NOVEMBER 7, 2023

. “Now, through the power of Must ShopTV, and with Walmart as our launch partner, Bravo fans can get even closer to the content they love by discovering the brands that are already part of the story.” ” “We know some of our customers’ most loved TV shows right now are on Bravo,” said William White, CMO, Walmart U.S.,

CMO 87

CMO Retail Advertising Advertisers 87

Set Up

AUGUST 22, 2023

” — Maureen Kelly | Head of Brand and Content Marketing | Hiscox USA While our events attract an array of marketing leaders from both the Client and Agency side, we noticed that this event in particular attracted a number of B2B Client-side marketers.

Finance 52

Finance CMO B2C Customer Journey 52

OnDemand CMO

NOVEMBER 29, 2021

You may recall that traditional marketing is all about building awareness for products and brands. If B2C is all about brand consistency and relationships, B2C is about performance and trust. The post It’s Time to Focus on Retaining Customers appeared first on OnDemand CMO.

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Customer B2C Traditional Marketing CMO 52

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

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CMO Key Performance Indicator Transform Thought Leadership 70