B2C CMO Customer Journey Management 
The CMO Survey
AUGUST 28, 2019
Here are my top ten results from the August 2019 CMO Survey. Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% B2C companies are most likely to take a stance. in the next year-nearly reaching the 8-year high of 8.9%
Martech
DECEMBER 29, 2023
“Organizations are trying to do that, and they’re also trying to inject more personalization and anticipate what customers need based on their activity through an app.” Yes, the aim is to make both digital and physical experiences available for every customer journey upon request.
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Martech
FEBRUARY 28, 2022
For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. Complex automations.
Hubspot Marketing
JANUARY 4, 2021
Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events.
Martech
OCTOBER 13, 2023
DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. It can provide brand exposure at the beginning of the journey, or it can nudge a customer near a store, or in-store, at point-of-purchase. Pepsi CMO Todd Kaplan at DPAA Summit. Why we care.
Martech
OCTOBER 5, 2022
“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Twitter wall at Opticon. Largely caused by having too much data, little of it actionable.
Duct Tape Marketing
SEPTEMBER 30, 2022
Questions I ask Karrie Sanderson: [1:12] How did diversity, equality, and inclusion land in the CMO job? [2:06] 3:23] As CMO, how do you look at the customer journey? [5:26] John Jantsch (01:11): So that's a lot in the CMOs job, particularly diversity, equity, inclusion. How do you look at the customer journey?
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