On24- CMO Confessions
JANUARY 14, 2021
We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.
The CMO Survey
JUNE 16, 2020
B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Optimism about the economy is 50.9 (out
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Traackr
SEPTEMBER 22, 2015
Influencer marketing has reached the big time. Global organizations are making significant investments in developing always-on influencer programs and the visibility of these programs has climbed all the way up the ladder to the CMO. Outputs – Impact on influencers.
Hubspot Marketing
OCTOBER 17, 2023
Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Influencers will take the center stage.
Traackr
SEPTEMBER 22, 2015
Influencer marketing has reached the big time. Global organizations are making significant investments in developing always-on influencer programs and the visibility of these programs has climbed all the way up the ladder to the CMO. Outputs – Impact on influencers.
Hootsuite
JULY 17, 2019
But remember, your social media budget should be one piece of a larger marketing pie. According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2C Product: 20.9%. B2C Services: 24.7%.
Martech
JANUARY 26, 2024
The team is part of the corporate marketing organization, responsible for managing social branding, creative, community management, analytics and influencer marketing, among other tasks. They work collaboratively in supporting marketing, content organization and communications, as well as with external partners and agencies.
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