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2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

“The ability to explore, discover and find the right fit can turn consumers into loyalists very quickly, so brands will be expected to keep AI for customized customer experience in brick-and-mortar to deliver a better discovery process,” said Richard Jones, CRO for performance marketing company Wunderkind.

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How Homethreads is leveraging data to create a new customer experience

Martech

Unlike Wayfair, where you can find almost everything for home decor, Homethreads offers a “curated portfolio of interior-design quality home furnishings at the fairest prices possible.” A: The key is relevancy, relevancy throughout performance marketing, email marketing and eventually things like product description pages as well.

Customer 101
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Pandemic Exacts Toll: Digital Strategies Pay Off and Marketers Expect them to Pay Forward

The CMO Survey

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Optimism about the economy is 50.9 (out

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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

The CMO Survey. Social marketing and performance marketing collide. Get the Headspace Family Plan and see what it does for you and up to 6 people, for one low price. Social marketing and performance marketing collide. Enter social performance marketing. GlobalWebIndex.

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How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year

Martech

With price leading the list of streaming concerns, platforms like YouTube or Twitch have an unmatchable competitive advantage — their basic offerings are free, and are more likely to retain engagement, despite the current financial climate. It’s what you do after the game that matters.