The CMO Survey
FEBRUARY 26, 2020
Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. How do marketers think customer needs are shifting? Marketers anticipate that more customers will emphasize trusting relationships (40.2% 7 – Firm Performance.
Set Up
DECEMBER 20, 2022
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. With this information, they launched a coupon app that sold name brand items and duplicates at a lower price, and it ended up being wildly successful. “We Never miss a CMO Spotlight! First Name.
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The CMO Survey
JUNE 18, 2020
Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.
Search Engine Land
JULY 11, 2023
This article explores the importance of understanding the market type in which a business operates and how it can shape our marketing decisions. Different brands, different marketing tactics Tim Soulo, CMO at Ahrefs, published a LinkedIn post a few months ago. Performance marketing is the strongest lever in this market.
Martech
DECEMBER 27, 2022
“The ability to explore, discover and find the right fit can turn consumers into loyalists very quickly, so brands will be expected to keep AI for customized customer experience in brick-and-mortar to deliver a better discovery process,” said Richard Jones, CRO for performance marketing company Wunderkind.
Martech
SEPTEMBER 11, 2023
Unlike Wayfair, where you can find almost everything for home decor, Homethreads offers a “curated portfolio of interior-design quality home furnishings at the fairest prices possible.” A: The key is relevancy, relevancy throughout performance marketing, email marketing and eventually things like product description pages as well.
Marketing Insider Group
SEPTEMBER 9, 2020
How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits. Time to Payback CAC.
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