The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Optimism about the economy is 50.9 (out

CMO 130

CMO Transform Customer Acquisition B2C 130

Martech

APRIL 25, 2022

“B2B marketers don’t have the luxury that a lot of B2C marketers do,” said Haeri. ” To find the ideal audiences and make the most of CTV’s potential, marketers should identify an ABM platform or tool that can help them reach their goals. . ” Account-based marketing: A snapshot.

Direct Mail 110

Direct Mail Customer Acquisition User-Generated B2C 110

Martech

FEBRUARY 24, 2022

Target customers. CallTrackingMetrics serves bid-market B2B and B2C brands, plus agencies, consultancies and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.

Analytics 98

Analytics Real Estate CRM Communications 98

Use Insider

MARCH 1, 2023

This means many B2C businesses are struggling to hit their customer acquisition and revenue targets which, in turn, puts pressure on marketing budgets and marketing departments this year to deliver stronger returns on every investment. We are no longer wasting money on guesswork audiences.

Customer Acquisition 52

Customer Acquisition Food eCommerce Finance 52

Hubspot Marketing

APRIL 14, 2025

AIs role will expand, provided marketing teams better structure their internal data architectures and continue investing in AI education and training. Pro tip: How else are marketers using AI across their organizations? But, theres no easy way any marketing team could hyper-personalize at a meaningful scale.

Branding 94

Branding User-Generated Price eCommerce 94

Hubspot Marketing

APRIL 14, 2025

AIs role will expand, provided marketing teams better structure their internal data architectures and continue investing in AI education and training. Pro tip: How else are marketers using AI across their organizations? But, theres no easy way any marketing team could hyper-personalize at a meaningful scale.

Branding 52

Branding User-Generated Price eCommerce 52