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5 Insights and Innovations from the 2024 State of Marketing Report

Rock Content

So, let me present you with the top 5 insights from the newest State of Marketing Report. The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024.

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How To Focus On Your Marketing Plan

Marketing Insider Group

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning.

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How to Choose The Right PPC Agency

Neil Patel

PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. Well-versed in all things digital marketing. It’s usually a small piece of a broader digital marketing strategy. Stryde — Best for eCommerce and B2C businesses. Let’s get started!

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Marketing During a Recession (With 10 Key Strategy Tips)

Neil Patel

B2B buyers want more control over buying processes in a recession, and this market won’t feel the effects of a recession as quickly as B2C businesses would. These habits are ever-changing based on your customers’ preferences and needs (no matter if you’re B2B or B2C). What do you want to get out of your marketing plan?

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. WARC) 94% of B2B marketers implement ABM strategies.

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Why you don’t need a CMO… yet

Martech

In the case of a brand strategy consultant, a strategic marketer can make good sense, since branding, for example, is typically a big, “one-time” thing that you establish and continue to adhere to and build out indefinitely. Responsibilities of a chief marketing officer. A virtual CMO usually emphasizes digital marketing and strategy.

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.