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The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]

Hubspot Marketing

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

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11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

And, what are their plans and expectations for 2024 and beyond? 11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year.

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5 Insights and Innovations from the 2024 State of Marketing Report

Rock Content

So, let me present you with the top 5 insights from the newest State of Marketing Report. The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024.

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Keep your product packaging simple

Ariyh

This is a 3min practical summary of a scientific study 🎓 Join 22,090 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok How do you put together an omnichannel marketing plan? And how do you manage all those channels?

Product 101
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How To Focus On Your Marketing Plan

Marketing Insider Group

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning.

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Marketing During a Recession (With 10 Key Strategy Tips)

Neil Patel

B2B buyers want more control over buying processes in a recession, and this market won’t feel the effects of a recession as quickly as B2C businesses would. These habits are ever-changing based on your customers’ preferences and needs (no matter if you’re B2B or B2C). What do you want to get out of your marketing plan?

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5 Steps to Improve Lead Generation ROI

Marketing Insider Group

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. SEO-driven content on your website could help drive organic traffic and leads to you today! Step 2: Create your marketing plan. What does lead generation look like today?

B2C 87