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Litmus Live Recap 2024: Highlights From Day 1

Litmus

This highlight videos sums up the energy and enthusiasm of the day perfectly. Return on Real: A New Model for the Modern Marketer The incredible Ann Handley kicked off Litmus Live with a keynote focused on modern marketing. Creating Remarkable Email Experiences: 20 Years of Learnings & Examples Chad S.

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How to Use Social Media as a B2B Company

Buffer Marketing

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

You can use text prompts like "Find moments that are most likely to resonate with busy parents" or "Find high-energy clips" and the AI will identify the most relevant sections of your video. These marketing automation tools help you craft more engaging content and scale personalization for better results.

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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

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The ABC’s of Email Marketing

Adobe Experience Cloud Blog

They sing about things being as easy as “ABC, 123”, and I thought that a good way to not only help teach those new to the email marketing game about how it’s played, but a great reminder to the old pros of B2B and B2C best practices they haven’t considered in a while would be a list of tips, or ABC’s. Who are you? Generosity.

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Why we care about email marketing: A marketer’s guide

Martech

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data. Schneider has earned its place as an energy industry thought leader, while generating direct revenue, brand affinity, and leads via its Energy University. The email marketing platform MailChimp offers a variety of classes via SkillShare.

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