Ariyh

NOVEMBER 27, 2023

Previous insight: Use non-rounded discounts (more insights here ) Mobile (vs desktop) shoppers prefer personalized (vs popular) recommendations Channels : Ecommerce | Website/App | Messaging & Copy For : B2C. Can be tested for B2B Research date : August 2022 📈 Recommendation If a person is shopping from a mobile device (e.g.

Product 67

Product Shoppers eCommerce Fashion 67

Ariyh

NOVEMBER 6, 2023

I want to celebrate this with a special issue next week, keep an eye out for it 🥳 Previous insight: Technical language hurts your sales (more insights here ) Use reassuring nudges, not pressuring ones to reduce product returns Channels : Ecommerce | Website | Retail | Promotions For : B2C. “Only 2 left, buy now!”)

Retail 57

Retail eCommerce Fashion Price 57

Ariyh

MARCH 21, 2023

99 Pricing is most effective when you display the original price as a reference Channels : Pricing | Promotions | Discounts For : B2C. Can be tested for B2B Research date : June 2020 📈 Recommendation $.99 Fashion retailers such as J.Crew or Zara also price their products on sale using a reference price. 99 pricing (e.g.

Price 62

Price B2C Fashion Promotion 62

SocialPilot

DECEMBER 6, 2023

To get a complete understanding of the above, start by conducting market research. You also need to consider whether your business follows a B2B, B2C, or C2C model. For example, if you are a B2C brand selling fashion apparel, Instagram, Facebook, and TikTok could be the most suitable channels for you.

Social Media Marketing 62

Social Media Marketing Marketing Strategy Marketing Marketers 62

Contently B2C

AUGUST 8, 2016

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time. Influencer marketing. With Gisele Bündchen on the cover, the 262-page glossy stood out immediately.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. What Is Brand Positioning?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Ariyh

MARCH 14, 2023

Channels : Sales team | Customer service | Product recommendations | Influencer marketing For : B2C. Can be tested for B2B Research date : June 2022 📈 Recommendation Give customers recommendations about whether to pair (or not) different products (e.g. what color tie to match with a shirt). D’Angelo.

Product 52

Product Fashion Direct Mail B2C 52