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How to Use Social Media for Market Research

Hootsuite

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

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AAPI community takes notice when brands market to them

SmartBrief - Marketing

In addition, Asian Americans significantly impact many aspects of American pop culture: food, fashion, music, television, media, art, politics and more. Marketers who aren’t sure of how to begin Asian marketing, should, plain and simply, just start.

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Top 7 Ecommerce Podcasts You Should Listen to in 2022

Hubspot Marketing

This includes everything from ads and crowdfunding to market research and ambassador programs. One episode might focus on the tactical steps to organic marketing while another may focus on a founder’s journey to $100 million in revenue. This podcast explores the impact of technology on the fashion and luxury industries.

eCommerce 135
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If Gen Z Changed the Game for Marketers, What Will Gen Alpha Be Like?

Hubspot Marketing

In a 2022 survey by market research company GWI, it was found that 38% of children said they spend most of their time on social media after school. For example, fashion brands shouldn't shy away from discussing the negative impacts fast fashion has had on the environment.

Gen Z 116
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The rise of generative AI:  A marketer’s guide to textual and visual AI content

Martech

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. Fashioned as a 10-part challenge, these video tutorials will be released over the next several weeks and provide practical steps to becoming an GenAI power-user.

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Mobile buyers want unique (vs popular) products

Ariyh

Fashion retailer Old Navy’s mobile homepage includes a section of items “Picked for you” ⚡ Steps to implement Track whether a visitor to your website or ecommerce store is browsing from a mobile or desktop device. 📖 Research Phone and Self: How Smartphone Use Increases Preference for Uniqueness.

Product 67
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What are Influencers: Types, Examples & How Much They Make

Neil Patel

Who Uses Influencer Marketing? While it seems that some companies don’t want to let go of their outbound marketing practices , fashion ecommerce sites are targeting influencers like pros. Many are reaching out to reputable fashion bloggers and sending them clothing and accessory items to be reviewed.

Fashion 133