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Influencer marketing trends across industries

Sprout Social

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. There’s no denying the impact of influencers on social media, culture and commerce.

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Referral marketing: What it is and how to use it successfully

Sprout Social

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? All you need is a passionate customer base, a strategic plan and some creative referral marketing ideas.

Gen Z 123
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The 8 Best Social Media Marketing Companies of 2020

Neil Patel

2 Viral Nation — Best For Influencer Marketing. Viral Nation is the world’s number one specialist influencer marketing agency. Influencer marketing is still enormous these days. 3 Pan Up Productions — Best For Social Video. Pan Up is a super cool creative production company.

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Web3 content and capabilities from an agency’s perspective

Martech

“In this new digital landscape, experience drives everything, so it made sense that we provide a suite of offerings focused on the creation, production and activation of these new dynamic experiences and spaces, and the products and people that inhabit them,” Cristina Lawrence, Razorfish’s EVP, consumer and content experience, told us.

Gen Z 113
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How to Design an Engaging Facebook Business Page [+ Tips]

Hubspot Marketing

Set your custom URL by navigating to General Page Settings and clicking Edit next to Username. It can be an exclusive offer, a new product announcement, or a welcome message to new visitors. Consistency is key when it comes to posting on Facebook (and social media in general). Collaborate with influencers.

Gen Z 113
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TikTok vs YouTube: Which is Better for Your Business?

Power Digital Marketing

The cliché exists for a reason: The most downloaded app in the world commands the attention of roughly half of Gen Z consumers. The introduction of a new product or service. TikTok’s extension to three minutes also gives marketers more creative liberty than it has in the past. 22% of TikTok’s base is under the age of 18.

Gen Z 52
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How to use TikTok for business effectively and grow your audience

Sprout Social

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Share user-generated content on TikTok.