Martech

MARCH 1, 2024

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.

Gen Z 132

Gen Z Pharmaceutical Customer Acquisition Marketing 132

Hubspot Marketing

FEBRUARY 15, 2024

“Its clever marketing and PR tactics, along with its choice of sponsorships, portray a brand which represents sports, success, and elitism,” according to Roumeliotis. What I like: Rolex’s marketing strategy revolves around being in the right place and time. B2B or B2C, luxury or non-luxury — not required. Image Source 3.

Branding 125

Branding Fashion Gen Z B2C 125

Search Engine Land

MAY 30, 2023

Sadly, for many businesses, YouTube is just a place to host their videos. A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects. There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z.

Branding 101

Branding Gen Z Transform Education 101

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from.

Gen Z 88

Gen Z User-Generated SEO Thought Leadership 88

Hubspot Marketing

JULY 28, 2022

Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. While the overall influencer marketing industry was pegged at ~$9.7B in 2020, the bulk of that was focused on B2C campaigns.

Direct Mail 110

Direct Mail Gen Z Fashion Manufacturing 110

Hubspot Marketing

JULY 20, 2020

With a purchasing power of more than $143 billion , Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.

Gen Z 142

Gen Z Millennials Education Health 142

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. is common in AI-generated SLs as the term generates opens,” says Flores. The use of ‘Alert!’

Copywriting 108

Copywriting Gen Z Whitepaper Email Marketing 108