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B2B SEO tips: 4 ways to drive organic search success

Search Engine Land

Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. This article provides an overview of why SEO differs for B2B companies and four tips to help you drive success from B2B SEO.

SEO 116
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Mapping the customer journey for SEO and marketing success

Search Engine Land

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. This approach enhances the user experience and positively impacts search engine rankings by aligning the two. Get the daily newsletter search marketers rely on.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

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5 tips to make your B2B content more human

Search Engine Land

The naming conventions B2B and B2C have forced us to think that each need a completely different approach, but often they don’t. Be clear on who the content is for and what motivates them Knowing your customer goes back to the basics of marketing, but often when we get into a rhythm of delivering website content for SEO, it can be forgotten.

B2C 105
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The Biggest Trend in SEO Doesn’t Affect Your Rankings

Orbit Media Studios

But no, the biggest SEO trends don’t affect your rankings. Travel back in time with me… Years ago, the typical SERP (search engine results page) looked much different. Here is a simple, visual analysis of this SEO trend. And at the end, we’ll share tips for adapting your marketing to these changes.

SEO 106
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Survey: 70% of marketers feel overwhelmed by AI changes

Search Engine Land

If you’re feeling overwhelmed like the marketers in this survey, know you’re not alone. The speed of change we’ve seen this year in search marketing has been incredible and unlike any other year that I’ve seen covering this industry for 16 years. The search marketer’s generative AI survival guide.

CMO 115
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What B2B marketers must know in the face of a potential recession

Search Engine Land

In particular, B2B marketers face a unique challenge in identifying a downturn – with sales cycles expanding beyond 6, 12 or more months into the future and lacking evident shifts. Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. Get the daily newsletter search marketers rely on.

B2C 95