Remove B2C Remove Millennials Remove Performance Marketing
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We’ll Take the B2C Special: Fully Personalized and Self-Directed Email Experiences

Litmus

When they do disappear, key components of digital marketing will face serious disruption. With analytics and attribution based on third-party cookies, performance marketing could become less effective. Marketers dependent on third-party cookies to collect behavioral and browsing data could struggle to personalize outreach.

B2C 68
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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Social marketing and performance marketing collide. Millennials are feeling particularly bleak. In particular, millennials identified several areas they want their companies to deliver on. Social marketing and performance marketing collide. Enter social performance marketing.

Gen Z 145
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Salesforce partners with TikTok for social commerce

Martech

And for marketers targeting Gen Z and Millennials, TikTok is where the action is right now , with over one billion monthly users, almost half in the valuable 10-29 year old demographic. It’s where audiences are and the ability to help them discover and purchase products without sending them to a different channel is priceless.

Gen Z 107
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4 tips to prepare for Black Friday and Cyber Monday by Digital Drew SEM

Martech

For example, if you’re targeting millennials, you might want to focus on Instagram and TikTok. Not all social media platforms are created equal. When choosing a platform for your paid social ads, choose one your target audience is using. Target your ads.

Shipping 120
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How tariffs are reshaping long-term strategies for brands and buyers

Martech

consumers are either “very likely” (36%) or “somewhat likely” (40%) to change brands for a better price or value, according to a survey by performance marketing firm Wunderkind. Consumers Price, not brand, is driving decisions: 76% of U.S.

Branding 112