Litmus

JUNE 23, 2022

When they do disappear, key components of digital marketing will face serious disruption. With analytics and attribution based on third-party cookies, performance marketing could become less effective. Marketers dependent on third-party cookies to collect behavioral and browsing data could struggle to personalize outreach.

B2C 70

B2C Gen Z Millennials eCommerce 70

Hubspot Marketing

JUNE 17, 2025

B2C businesses are no doubt feeling the pinch. Benjamin Samaey , AI-driven performance marketeer at Benjamin Samaey Marketing , has seen effort as a framing device work well with his clients. One pattern I consistently observe with cost-conscious buyers in both B2B and B2C contexts is anchoring to effort, not price.

Branding 64

Branding Price CRM Marketers 64

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. Millennials are feeling particularly bleak. In particular, millennials identified several areas they want their companies to deliver on. Social marketing and performance marketing collide. Enter social performance marketing.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

JUNE 2, 2022

And for marketers targeting Gen Z and Millennials, TikTok is where the action is right now , with over one billion monthly users, almost half in the valuable 10-29 year old demographic. It’s where audiences are and the ability to help them discover and purchase products without sending them to a different channel is priceless.

Gen Z 107

Gen Z Millennials Entertainment Advertisers 107

Martech

SEPTEMBER 7, 2023

For example, if you’re targeting millennials, you might want to focus on Instagram and TikTok. Not all social media platforms are created equal. When choosing a platform for your paid social ads, choose one your target audience is using. Target your ads.

Shipping 120

Shipping Millennials Email Marketing SEO 120

Martech

MAY 27, 2025

consumers are either “very likely” (36%) or “somewhat likely” (40%) to change brands for a better price or value, according to a survey by performance marketing firm Wunderkind. Consumers Price, not brand, is driving decisions: 76% of U.S.

Branding 112

Branding Gen Z Price Retail 112