Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. As blog posts and white papers can deliver B2B thought leadership, so can TikTok.

Gen Z

Animalz blog

MAY 27, 2025

She leads a team that covers everything from SEO and influencer programs to employee advocacy and global campaigns. whitepapers and find out how to set the new benchmark for your industry. Kay-Kay Clapp (08:59): So I run content and social and under my purview we have SEO, social influencer and employee advocacy and content.

Shipping

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

SEO

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Like B2C content marketing, B2B content aims at building authority and brand recognition for the business on digital channels where customers seek information and participate in digital communities.

Whitepaper

Adobe Experience Cloud Blog

JUNE 23, 2011

by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. The 202-page report, which is organized by company size, primary market, industry sector, social media use and SEO maturity, examines the SEO habits and effectiveness of some 1,530 B2B and B2C marketers.

Whitepaper

Rock Content

AUGUST 15, 2023

While there are many written assets that can really help put a company on the map as a trustworthy industry authority, whitepapers are truly in a class of their own. A whitepaper is an in-depth written document that covers a specific subject or issue in great detail. What Is a Whitepaper? What Should a Whitepaper Include?

Whitepaper

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Whitepaper

Marketing Insider Group

JULY 7, 2020

It’s an SEO superpower. White papers, detailed, long-form blog posts, and case studies, too, can tell the story about how your products or services have helped solve your customers’ problems. Explainer and how-to videos featuring your product or service work equally well for B2B and B2C customers. Here’s why.

Whitepaper

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. That includes white papers, case studies, ebooks, infographics, etc. B2B vs. B2C Content Marketing. Use SEO Practices. You can’t get results without good SEO practices. Create SEO-driven Glossaries and Libraries.

Content Marketing

Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. Mostly, I want to share a perspective to help you suppress your excitement about choosing the perfect keyword scenarios for SEO. White paper. The SEO page title ?

SEO

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. Social media is a popular sales channel for B2C brands, but it can be just as effective for B2B lead generation. Marry it to SEO. Do: Stick to Social Media Marketing via Business-Friendly Networks.

Whitepaper

Marketing Insider Group

FEBRUARY 13, 2023

Now let’s look at some other ways B2B Marketing is different… B2B vs. B2C Marketing Now that you know a little about B2B marketing, it’s important to understand how it differs from B2C marketing. Instead of targeting businesses, B2C marketing targets customers. Whitepapers, Ebooks & Infographics.

B2C

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey.

SEO

Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Using SEO-based research and keywords to optimize content for high ranking on SERPs. We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate !

Digital Marketing

Buffer Marketing

OCTOBER 24, 2023

  After graduating, I worked in various B2C marketing roles with tourism companies and heritage sites, which meant working alongside digital marketing agencies.   Since then, I have built up a referral network, and I am working more actively on my own website’s SEO. Or they may say they want a whitepaper.

Whitepaper

Hubspot Marketing

AUGUST 11, 2022

Some B2C customers, for example, spend very little time in the middle of the buyer’s journey compared to B2B customers that require far more nurturing, engagement, and relationship development before a purchase is made. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Kit or Tool.

Whitepaper

Marketing Insider Group

OCTOBER 22, 2014

Separately, they started a “sister” site called B2C Marketing Insider (now Business2Community ). This was based off some simple SEO search analysis. After months of publishing content from a small but growing group of authors, they submitted B2C Marketing Insider to Google for inclusion in their “News” service.

Whitepaper

Marketing Insider Group

OCTOBER 28, 2019

Both businesses and B2C (business-to-consumer) customers alike want to buy from someone they can trust—someone who’s an expert in his or her field. That’s why content marketing is a must-have for both B2C and B2B businesses. Give them that, and you’re on your way toward mastering SEO. Rebuild customer trust with better content.

Content Marketing

Marketing Insider Group

JANUARY 19, 2021

Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. That’s why many businesses outsource their content marketing – so they can focus on their business and leave the legwork to those who live and breathe SEO and content creation. White papers.

Content Marketing

Marketing Insider Group

JULY 19, 2011

Research released from Focus shows that both B2B and B2C Marketers rank blogs as the most valuable content type. This is ahead of more costly webinars, virtual events, whitepapers, videos and research reports. And while blogger relations and SEO are effective, they can be more challenging to execute.

Inbound Marketing

Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. Download a white paper. How should B2C marketers use GA4?

Digital Marketing

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. 79% of B2B buyers share white papers with their coworkers. SEO and Organic Search Stats. Optinmonster).

Digital Marketing

Marketing Insider Group

JULY 27, 2011

Search Marketing Pros: I continue to believe that SEO is the most important tool in any marketers arsenal. B2C companies were forced to figure this out in the last couple of years and now many B2B companies appear to be catching up. . Serve the customer and you serve the business.

Transform

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. It can include 140 character tweets, photos, brief product updates or FAQs.

Whitepaper

Rock Content

JANUARY 8, 2024

Although there are similarities between B2B (business-to-business) and B2C (business-to-customer) marketing, it’s critical to understand the differences if you’re serious about smashing your goals. B2C buying decisions are often fueled by emotion, but B2B decisions are based on data, logic, and rationality.

Content Marketing

Marketing Insider Group

MARCH 30, 2020

Unlike blog posts aimed at consumers from businesses whose primary customer base is the consumer (B2C) companies, post quality becomes a critical factor. That means taking the time to research what value you can bring to your customers. That doesn’t mean that your writing must reach literary perfection or that your videos could win an Oscar.

Whitepaper

Content Marketing Institute

JANUARY 28, 2019

We’ve been watching as you content leaders, strategists, managers, writers, SEO specialists, and technologists have found the optimal ways to make content in marketing and communications a scalable, measured, and exciting approach. In B2C, it’s a similar story. They are not just SEO-focused teams driving brand awareness.

Whitepaper

Hootsuite

NOVEMBER 30, 2023

WordPress architecture is SEO-friendly, and plug-ins can help you maximize the SEO impact of your content. The built-in analytics and SEO optimization help ensure your videos make the most impact on your content marketing strategy. WordPress sites look great on both desktop and mobile, too. This is your tool.

Content Marketing

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing

Hubspot Marketing

NOVEMBER 30, 2022

Alternatively, you might use PPC or SEO strategies to serve ads to users who've shown interest in or searched for specific keywords related to your product, service, or industry. For example, if only 10% of your traffic is coming from organic search, you know that you probably need to spend some time on SEO to increase that percentage.

Digital Marketing

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. Use Moz’s free Domain SEO Analysis tool to measure your website’s DA. Choose what you want to designate as a “lead.” Source: Moz.

Content Marketing

Marketing Insider Group

MARCH 2, 2020

White papers and case studies. Do your SEO homework and make sure your keywords are what people are using in common online searches. With 11 or more posts per month, you’ll see a considerable increase in website traffic, whether you are a B2B or B2C business. Questions and exercises to generate positive change.

Whitepaper

Hubspot Marketing

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. With the right SEO planning and editorial calendar, your blog gives you search presence, linking you to keywords being searched for by your prospects. What is the conversion rate of social media?

Inbound Marketing

Marketing Insider Group

FEBRUARY 2, 2021

Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. White papers. Search Engine Optimization (SEO). On-page SEO. Case studies.

Digital Marketing

Martech

AUGUST 10, 2023

Key takeaways: Optimizing your blog posting schedule can boost SEO and audience engagement When determining blog posting frequency, analyze audience behavior, preferences and peak traffic times. Quality over quantity While posting frequently is beneficial for organic traffic and SEO, quality should never be sacrificed for quantity.

Whitepaper

Rock Content

FEBRUARY 16, 2024

For example, if you find you are too inexperienced or busy to spend the time required to create, execute, and monitor a strategy, look for a list of B2C or leading B2B content marketing companies to consider. Examples include blog posts, ebooks, white papers, listicles, how-tos, and social media posts.

Marketing Strategy

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Strategies for SEO Success: Learn actionable strategies to navigate the changing landscape of SEO and stay ahead of the competition. Book your call today, DTM World slash scale. (01:02):

SEO