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The Emergence of Fractional CMOs: A Powerful Shift in Marketing

Duct Tape Marketing

The Emergence of Fractional CMOs: A Powerful Shift in Marketing written by John Jantsch read more at Duct Tape Marketing As businesses evolve and competition increases, the marketing landscape is changing significantly. They are also responsible for designing and executing marketing campaigns.

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The Top Content Marketing Influencers to Watch in 2022

Marketing Insider Group

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Why You Need to Understand Marketing Influencers. Image Source.

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7 Things You Can Learn from Influencers at Marketing Nation Summit

Adobe Experience Cloud Blog

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Because, this year at the Marketing Nation Summit , we’re bringing 18+ influencer sessions to life.

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The Optimizely Podcast - episode 26: digital evolution in a climate of rapid change

Welcome Software

I am Laura Dolan, your host, and today we are joined by Dom Graveson , who's the director of strategy and experience at Netcel and Deane Barker , who is the global director of content management here at Optimizely. Dom Graveson: I think still, you see quite a lot of digital teams being run by either technology or marketing.

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The Optimizely Podcast - episode 26: digital evolution in a climate of rapid change

Welcome Software

I am Laura Dolan, your host, and today we are joined by Dom Graveson , who's the director of strategy and experience at Netcel and Deane Barker , who is the global director of content management here at Optimizely. Dom Graveson: I think still, you see quite a lot of digital teams being run by either technology or marketing.

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How 2020 Changed Social Media: Checking In On Our Trends Predictions

Hootsuite

This blog post summarizes: Our 2020 social trends predictions that came to pass. Bonus: Watch the full webinar, How to Finish Strong on Social in 2020: An Update from Hootsuite’s Social Trends Team , for a lively discussion on the topics in this blog post, including a Q&A with the live webinar attendees. Very right.

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Robust Experimentation and Testing | Reasons for Failure!

Avinash Kaushik

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. This blog post was originally published as an edition of my newsletter TMAI Premium. It truly is the bee's knees. So delicious.