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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

Its about building meaningful relationships with your target audience, establishing authority, and fueling growth. Lead Generation: Drive qualified leads to your website or sales team through targeted campaigns. Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits.

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What's WYSIWYG? How Today's Online Editor Came to Be

Hubspot Marketing

"What You See Is What You Get," or WYSIWYG for short, refers to an HTML editor in which the content on a blog or web page appears as it would when it's live. In Adobe Dreamweaver to Google Web Designer to the HubSpot Marketing Platform , WYSIWYG editors are simplifying the way we produce content. After securing $2.5 The only catch?

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Adobe: How To Dominate The Subscription Economy

The CMO Survey

This post was co-authored with Nikita Avdiushko, a second year MBA student, and Caroline Vincent, a former MBA student, both from the Fuqua School of Business, Duke University. While ever-present today in 2018, this was not the case in 2013 when Adobe made a then-radical pivot to a subscription model. Ann Lewnes, Adobe CMO 1.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. Industry niches that used to stick to their same old marketing schemes are not experimenting. In this market, the insights derived from influencer marketing case studies become invaluable.

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100+ Tools Content Marketers Really Love

Content Marketing Institute

There’s no substitute for a well-planned tech strategy and thorough research to determine what best fits your team and tech needs. Rounding out this category: Adobe Analytics , Moz , IBM Digital Analytics , and Kissmetrics. Team collaboration. 35% of #content teams picked @slackhq as their favorite collaboration tool.

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This day in search marketing history: January 14

Search Engine Land

Nofollow couldn’t save the Google webmaster blog from comment spam. 2019: Google removed the ability to leave comments on Google Webmaster blog because “most of the time they were off-topic or even outright spammy.”. We love this product and team; on strategy and profitable.” Google Apps Authorized Reseller Program.

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What is personalized marketing and how is it used today?

Martech

It’s about changing the face of marketing, moving from assumption-based, batch-and-blast approaches to meaningful, personalized customer experiences. “If Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to.