Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. We mainly talk to business owners and in-house SEOs who need help with more technical or heavy-duty strategies.

SEO

Backlinko

MARCH 27, 2025

If someone visits your homepage, clicks to your blog, then returns to your homepage, that counts as three pageviews. Further reading: Google Analytics 4 (GA4): Ultimate Guide and Tutorial A user is an individual person visiting your site. But more pageviews doesnt automatically mean more business.

Customer Acquisition

Hubspot Marketing

DECEMBER 23, 2024

Plus, it is self-trained and adjusts as your business grows. Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. Lets explore their top learnings and some key tips for making the most of AI in your MarTech strategy.

Transform

Orbit Media Studios

NOVEMBER 13, 2024

The result is a long term study that tracks blogging trends and statistics. How long have you been blogging?” Let’s compare the marketers with 15+ years on the job to the marketers who are newer, and have only been blogging for a few years. The majority of content marketers with 10+ years of experience write long form guides.

Marketers

Backlinko

JULY 9, 2025

In this guide, I’ll explain: What GEO is and how it’s different from SEO Why you shouldn’t throw away everything you’ve already learned The top techniques that will help you optimize your content for generative engines (and drive results for your business in the process) What Is GEO and Why Does It Matter?

User-Generated

Hubspot Marketing

OCTOBER 25, 2024

Promoting a local business can be challenging these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results. Table of Contents What is a business directory? What is a business listing?

Real Estate

Backlinko

JANUARY 31, 2025

Learning how to sell SEO isn’t easy. SEO looks different every year. But these changes have made skilled SEOs more valuable than ever. In this guide, you’ll learn my exact process for selling SEO services, backed by insights from industry veterans who’ve closed millions in SEO deals.

SEO

Hootsuite

JULY 15, 2025

In this guide, I’m sharing the best ChatGPT alternatives to power up your marketing workflow. Streamlined repurposing: Got a blog post you want to turn into a LinkedIn carousel? ChatGPT might be the most recognized name in the space, but it’s far from your only option. Let’s get into it. Less scrambling, more posting. Who is this for?

SEO

Exposure Ninja

JULY 18, 2025

Website optimisation used to focus only on traditional Search Engine Optimisation (SEO). This included implementing on-page SEO best practices, securing backlinks , and ensuring top technical performance. With the right SEO strategy in place, your website was well-positioned to rank at the top of Google or Bing.

User-Generated

Animalz blog

JUNE 10, 2025

She believes they should act as strategic business partners. She emphasizes clear ownership, using data to guide decisions even when it’s messy, and building a culture that encourages testing and learning. 15:50) Here, Rhonda admits that even the biggest companies struggle to link content performance to business results.

Whitepaper

Backlinko

NOVEMBER 4, 2024

If you’ve ever done media outreach, chances are you’ve crossed paths with HARO (Help a Reporter Out). For over a decade, it was the go-to platform for securing media placements and backlinks. But in early 2024, HARO officially shut its doors. Fortunately, HARO’s closure doesn’t mean your outreach efforts have to take a hit.

PR

Duct Tape Marketing

MAY 1, 2025

I break down five practical ways to use Google Search Console to improve your SEO metrics, better understand keyword performance, and build an organic traffic engine rooted in real user intent. Optimizing content around these termsvia blog posts, FAQs, or service pagescan drive higher-converting organic traffic.

SEO

Duct Tape Marketing

JULY 24, 2024

Known for his offbeat yet practical approach, he shares proven differentiation strategies that help businesses stand out in any market. He explains that smaller businesses should use creativity and wit to compete with more prominent, established brands rather than trying to outspend them. I found it. I couldn't be happier.

Marketers

Hubspot Marketing

MARCH 6, 2017

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. What is blogging? Why does blogging matter? Email tool.

Inbound Marketing

Neil Patel

APRIL 11, 2021

Are you interested in using SEO to build your brand ? Or do you want to use SEO to get more leads and sales? I wanted to break down how you can get a crash course in SEO. Today we are going to examine 10 guides and 5 courses that you can rely on to improve your SEO knowledge. 8 SEO Guides.

SEO

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing. Related Links.

Digital Marketing

Hubspot Marketing

MAY 8, 2023

Page load times, keywords, content quality, and videos are all things that can affect SEO. Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website's rankings. How Marketers Use AI What is AI SEO? One way to leverage AI is in SEO.

SEO

Neil Patel

JANUARY 21, 2021

Top Google rankings are a pinnacle of online business success. I’ve talked to a lot of business owners and managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking without getting penalized. According to Backlinko , the first result on Google gets 31.7

SEO

Neil Patel

NOVEMBER 25, 2020

Local SEO is important. That means if you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every time someone searches for your products or services online. About 89% of people search for a local business on their smartphone at least once a week, with 58% searching daily.

SEO

Neil Patel

NOVEMBER 16, 2020

So naming just one as the definitive “best overall” option is impractical. With that said, there are definitely CMS platforms that are better than others, depending on your specific use cases and unique scenarios. This guide will help you choose the best content management system for your website. What will you be using it for?

Management

Hubspot Marketing

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. What is Google Search Console?

User-Generated

Hubspot Marketing

AUGUST 21, 2018

That’s why we created this guide — influenced by some of our very own HubSpot experts — so you can bookmark and return to the most important marketing trends of 2018, time and time again. If a certain marketing strategy or approach has consistently worked for your business, why change it? What does this mean for your business?

Market Trends

Martech

MARCH 22, 2023

The benefits of using long-form content include SEO value, building trust in business relationships and educating the reader. You can find definitions with varying word counts, but “long” generally refers to written content between 1,200 and 7,500 words. Who doesn’t want to drive more traffic to their business?

Thought Leadership

Adobe Experience Cloud Blog

JANUARY 6, 2017

Guy Kawasaki was the former Chief Evangelist of Apple but since then has been busy writing 13 books, keynoting, and serving as the Chief Evangelist of Canva. John Jantsch is a small business marketing consultant, speaker, and author of Duct Tape Marketing , Duct Tape Selling , The Referral Engine, and The Commitment Engine.

Social Media Marketing

Hubspot Marketing

JULY 10, 2019

Where target audiences vary the most, though, is between individual consumers and businesses. Marketing to businesses is very different than marketing to individual consumers. That’s why an entirely different marketing method — B2B marketing — exists, and that’s why we built this guide. B2B vs B2C Marketing. for b2b marketing.

B2C

Animalz blog

MAY 29, 2023

Adapting to this dynamic will be a top priority for businesses. Take, for instance, the business intelligence platform CB Insights. A post-ChatGPT world will be awash with copycat content. And backlinks (and other off-page ranking factors) may become even more important for Google as a means to differentiate between similar content.

Education

Neil Patel

OCTOBER 8, 2020

Despite how much SEO has evolved over the years, link building remains one of the most important components in order to rank well in search engines. 6 Ways a Link Building Consultant Can Help Grow Your Business. Link building is a key component of SEO, which serves one primary goal: to grow your business.

SEO

Neil Patel

MARCH 15, 2021

Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can make it the biggest turning point in the life of your business. Start Blogging. Blogging also gives you content to share on social media and helps you rank in search engines. Build an Email List.

PR

Hubspot Marketing

AUGUST 7, 2018

That marketing strategy guide. News stories, Instagram feeds, blog posts, cat videos, GIFs, memes. Content keeps us informed, answers our questions, entertains us, makes us smile, guides our decisions, and more. 61% of online purchases are the direct result of a customer reading a blog. Content equals business growth.

Whitepaper

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. According to recent statistics : 70% of marketers invested in SEO in 2021. 56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment. b i llion in 2023.

Digital Marketing

Adobe Experience Cloud Blog

FEBRUARY 19, 2013

by Jon Miller (@jonmiller) Every business is on a journey to grow and increase revenue. If you’re new to our blog, read on; if you’ve been around a while, consider checking out one of our more advanced posts such as The ROI of Marketing Automation. Marketing Automation Enables Modern Business Processes.

Marketers

Neil Patel

FEBRUARY 4, 2021

Small businesses or brand-conscious entrepreneurs will love Wix with its easy-to-use, cheap features, and greater design flexibility. Head over to our best ecommerce platforms guide for an in-depth look at where every product stands, along with what criteria do we think they are best for. Shopify or Wix: Which Is Better? Shopify Wins.

eCommerce

Neil Patel

OCTOBER 6, 2020

The terms “website accessibility” and “ADA website compliance” are increasingly being bounced around in the online business world—there’s a good chance you’ve heard of it. But many people still don’t know what, exactly, ADA website compliance means—or how it can impact a business.

Law

Hubspot Marketing

OCTOBER 22, 2024

As a solopreneur, marketing my own business gets pushed to the back burner more times than I care to admit. Automating certain marketing tasks means I have more time for other tasks, like creating connections with other business owners who need my services. There are just too many other tasks that require immediate attention.

User-Generated

Hootsuite

MARCH 23, 2023

AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more. Learn all the benefits of using AI chatbots for business. Join our mailing list and be one of the first to know more.

Copywriting

Search Engine Land

APRIL 26, 2023

Up to 98% of people used the internet to find information about a local business in 2022, according to BrightLocal research. And 87% of consumers used Google to evaluate a local business. For local businesses with limited time, money and resources, it can be hard to know where to focus marketing efforts. Google organic listings.

SEO

Neil Patel

JANUARY 4, 2022

Announced on Google’s Search Central Blog , Google’s product review update is aimed at rewarding users publishing the most helpful reviews first, whether or not they are positive overall. If you are an ecommerce site owner, a content creator, or an SEO specialist , I have good news for you.

eCommerce