Martech

DECEMBER 6, 2024

Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. These might include: Blog posts.

Transform

Hubspot Marketing

DECEMBER 19, 2024

She told me I was about to take a long journey across the Atlantic. In 2025, we'll see marketers shift their priorities and focus on how they can create systems that help them do their work faster and better. Long-form blog content still attracts and converts, particularly if it's EEAT-ified. So I wont belabor the point.

Marketers

Hubspot Marketing

JANUARY 22, 2025

But how do you do that especially in a saturated market like 2025? Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Sounds nice, doesnt it?

Gen Z

Hubspot Marketing

DECEMBER 10, 2024

In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. Ill cover why startups need SEO, a detailed step-by-step guide on how to do SEO for startups, and tips from entrepreneurs and SEO professionals who have had great success. SEO drives business growth.

SEO

Businesses Grow

JANUARY 6, 2025

If you’re immersed in this AI world as I am, you’ve probably gone through the mental gymnastics of trying to figure out how this will sort out. To outmaneuver AI, how can your work begin to approach the emotional impact of art? “I just asked ChatGPT to compose a blog post in my writing style, and it did a great job.

Transform

Martech

SEPTEMBER 26, 2024

So long Customer 360 and Data Cloud, hope you enjoyed your time in the spotlight.) To quote Chris Penn ’s must-read blog post, “If this sounds like an app, it is. ‘AI Here’s an example: I mostly use AI to generate summaries of articles to post on LinkedIn. A problem that’s a great opportunity for marketers.

User-Generated

Hootsuite

NOVEMBER 21, 2024

Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. While it may seem like shorter content has the starring role (how many 30-second TikToks have you watched today?) So go long; we’ll catch you at the end. It can be low-cost.

Social Media Marketing

Martech

JANUARY 21, 2025

Lets explore content atomization in depth, its benefits for SEO and engagement and how to implement it in your content strategy. How is atomization different from repurposing? Repurposing involves adapting content to a new format such as converting a blog post into a video or webinar. What is content atomization?

Whitepaper

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Define Clear Objectives Start by outlining why you are building a blog. For instance, if the focus is lead generation, your blog should provide helpful resources that encourage sign-ups. Together, they keep your blog dynamic.

Thought Leadership

Businesses Grow

JULY 17, 2024

I realized that I’d written more than 3,000 blog posts and had never written about curiosity. How un-curious of me. I’ll stay as long as I need to because this curiosity needs nourishment. The two most important “soft skills” in marketing are empathy and curiosity. They dig.

Marketers

Trade Press Services Newsletter

AUGUST 1, 2024

New research from Forrester reveals just how essential trust is in the B2B marketplace. Share your knowledge and experience through bylined articles, in-depth blogs, speaking engagements , white papers, webinars, and other forms of brand-centric messaging. Admit Mistakes Mistakes are all part of learning and growing.

Whitepaper

Martech

AUGUST 26, 2024

But it’s already August and only a limited number of visual artists, designers and filmmakers have been granted access to “gain feedback on how to advance the model to be the most helpful for creative professionals.” You can input your blog post, article or any text content, and it will generate a video based on it. Processing.

Transform

Scoop.it!

OCTOBER 2, 2024

Here are some of the most common types of UGC: Social Media Posts Social media platforms like Instagram, Facebook, Twitter, and Pinterest are rich sources of UGC. Users share posts, photos, and videos about their experiences with brands, which brands can repurpose to reach a broader audience.

User-Generated

Scoop.it!

JULY 18, 2024

This is called content segmentation and it’s capable of driving significant, long-term benefits. So, let’s dive into what it is and how you can implement it to maximize engagement, conversions, revenue, loyalty, and ROI. Benefits of using content segmentation Here’s how segmenting your audience and content can drive business success.

Gen Z

Scoop.it!

OCTOBER 31, 2024

And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. So, how can you implement this tactic in your content strategy?

Marketing Strategy

Marketing Insider Group

MARCH 3, 2025

A structured funnel guides buyers through awareness, consideration, and decision stages, using blog posts to answer questions, address concerns, and provide solutions. Businesses that use blog content effectively create a steady flow of engaged prospects. Search-friendly blog posts ensure visibility.

Content Marketing

Hubspot Marketing

SEPTEMBER 20, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot. Here in the U.S., People with larger body sizes still like to wear cute clothes.

Customer

Martech

JULY 24, 2025

If you publish videos to YouTube using the same approach you use for blogs, you’re not alone. Many B2B content teams take what works for blog SEO (keyword research, metadata, titles, etc) and apply it to video. B2B videos often start with long intros, branding animations or agenda slides. At first glance, it makes sense.

SEO

Hubspot Marketing

NOVEMBER 26, 2024

And how can we create content they’re actually interested in? How to Overcome This Challenge Rachael Samuels , director of social media at Sprout Social , believes dedicating time, resources, and headcount towards social media is vital for long-term success. Post on social media at the right time.

Social Media Marketing

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters.

SEO

Backlinko

JULY 15, 2025

One week, you write blog posts. Each story highlights how companies use the platform to improve their online visibility, rankings, and content. ” or “How do others solve my same problem?” How serious is it? Random content creation is the top reason you won’t see ROI from your content marketing.

Customer

SocialPilot

JANUARY 16, 2025

On the other hand, SEO for social media optimizes your social posts to get discovered faster and better when users search within the platform based on dynamic engagement-driven visibility. Social media SEO is more about how well your content engages and aligns with user intent within a platforms ecosystem. How to Do Social Media SEO?

SEO

Backlinko

DECEMBER 6, 2024

In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics. The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies. Lets take a look at our example.

Customer Journey

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. This article covers how to do SEO for your website in 10 digestible steps. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names.

SEO

Orbit Media Studios

JANUARY 8, 2025

Letting the visitor know how well you do it. Now ask yourself: if a start-up competitor formed today, how much of this page could be on their site? In other words, how much of your page is unique to your brand? At the end of this post, well share an AI audit prompt for evaluating the use of evidence on your pages.

Copywriting

Marketing Insider Group

JANUARY 20, 2025

Creating consistent, high-quality blog content can be a challenge for any businesses juggling multiple priorities. Writing compelling, SEO-optimized posts requires time, skill, and research, which can be hard to sustain in-house. Whether you need thought leadership pieces, how-to guides, or promotional blogs, theyve got you covered.

Thought Leadership

Backlinko

NOVEMBER 18, 2024

This ensures every post is useful, clear, and built to perform. At Backlinko, we’ve seen how strong content briefs drive results. It gives writers a clear idea of how detailed the content should be. Competing URLs: Links to top-ranking posts for the primary keyword. But how do you find them? Use them as references.

Whitepaper

Marketing Insider Group

DECEMBER 4, 2024

Refreshing existing blog content creates a valuable opportunity to reach new readers and boost website engagement. Content recycling strategies take the valuable information from older posts and present it in a way that appeals to fresh audiences, helping maintain relevance in a constantly evolving market.

eBook

Hubspot Marketing

JULY 12, 2024

So how do you measure a community? Just how much depends on the type of community, and where you’re at in its lifecycle. But as long as that softer rate remained steady I knew we were still seeing healthy growth. Is it posting or commenting? As long as it comes back the next week, we don’t sweat it.

Management

Hubspot Marketing

JANUARY 16, 2025

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. How to Score Content Content Scoring Best Practices Content Scoring Tools ChatGPT For Scoring What's a good content score? Blog posts.

Analytics

Hubspot Marketing

MAY 7, 2025

From blogs to templates to courses, if youre wondering how to learn social media marketing, these resources will accelerate your knowledge. These blogs are always fresh with actionable information you can use to improve your marketing: 1. The website publishes regular blog content with valuable tips and insights.

Social Media Marketing

Martech

JANUARY 7, 2025

I’ve developed a 30-minute self-care routine that has transformed how I manage AI developments. How can you help me and other marketers create a sustainable approach?” ” The result is this blog post and my guide on managing AI overload, which will be published soon. The solution (like it or not!)

Transform

Hubspot Marketing

DECEMBER 3, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. The way we build a business for long-term success is by caring about how we spend our time. She replied with, “No, how do you use it for business?” It’s not just for inspiration.

Product

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership

Martech

OCTOBER 31, 2024

This data uncovers patterns in people’s queries — not just what they want, but how and why they’re looking for it. You can even understand whether consumers prefer video content, how often they search on mobile devices or if they’re influenced by reviews. There, you can find out consumers’ honest concerns, questions and thoughts.

Analytics

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t.

Whitepaper

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Marketing Job Requirements and Qualifications Before you draft a clunky job post, remember: less is more. Stay open to non-linear paths.

Management