Marketing Insider Group

JULY 7, 2025

Yet one question persists: How do we truly measure ROI and know our efforts are paying off? Does your content lead readers to download an e-book, sign up for a webinar, or make a purchase? How much money can you trace back to a specific content asset? Are people reaching your calls to action? Conversion rates.

Whitepaper

Backlinko

JULY 1, 2025

How did a small business get this kind of exposure? And they did it by sharing a no-frills look at how they make their treats: @toastedmallow Cookie dough filled marshmallows!! Your small business doesn’t need a huge budget to get noticed. It comes from authentic content that connects with your audience.

Marketing

Unbounce

JANUARY 6, 2025

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. From there, youll be able to build funnels that consistently convert visitors into leads , and leads into customers, both short-term and over the long haul. More blog posts by Josh Gallant What is a landing page funnel?

User-Generated

Neil Patel

MAY 30, 2025

Manufacturing marketing is the process of promoting manufacturing products or services to other businesses. A typical manufacturing marketing strategy aims to build brand awareness, establish credibility, and generate leads using tactics ranging from content marketing to trade shows. Instead, it’s a marketing issue. The solution?

Manufacturing

AWeber

AUGUST 1, 2025

With the average employee spending 30 hours weekly in their inbox , knowing how to write a newsletter that provides immediate, clear value is essential to earn attention and engagement. Effective newsletter writing combines valuable content with strategic copywriting to build relationships and drive business results.

Transform

SocialPilot

MARCH 26, 2025

You can choose to lead the conversation narratives or be swallowed by the fierce competition from competing brands. Well show you how to claim your share of voice and convert it into your brand’s biggest asset. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising.

PR

Lusha

DECEMBER 9, 2024

If you’re done chasing after leads that go nowhere, it’s time to try something different. Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you.

CRM

Vertical Response

JANUARY 31, 2025

This uncertainty can lead to ambiguous ROI assessments, making it difficult to determine the true value of email marketing efforts. Are your efforts paying off? Understanding this helps you make smarter decisions and boost profitability.

Email Marketing

SocialPilot

JULY 4, 2025

Over 30% of US adults use LinkedIn – so this platform is a powerhouse for personal branding, lead generation, and B2B marketing. In this blog, we’ll break it all down – simply, clearly, and with tips you can act on right away. Still treating LinkedIn like just another social platform? You might want to reconsider.

Analytics

Animalz blog

JULY 8, 2025

Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team. Lane’s approach earned content a seat at the table at the highest levels of Zapier and is all about operations.

Thought Leadership

SocialPilot

JANUARY 30, 2025

But, as a social media manager or a marketing agency, do you truly know how to create a killer campaign that delivers fast, measurable results for your clients? Dont think whipping together a few social media posts is enough to drive traffic, generate leads, or boost sales. Instead, you create a successful social media campaign.

Social Media Marketing

SocialPilot

JANUARY 30, 2025

But, as a social media manager or a marketing agency, do you truly know how to create a killer campaign that delivers fast, measurable results for your clients? Dont think whipping together a few social media posts is enough to drive traffic, generate leads, or boost sales. Instead, you create a successful social media campaign.

Social Media Marketing

Animalz blog

JULY 3, 2025

Build Interactive Tools and Calculators Remember those ROI calculators and quizzes that generated leads for years? Examples: Our own Revive content decay tool and SEO Forecasting Calculator continue generating leads even years after launch. For extra impact, publish content from the webinar within hours of the event.

PR

Martech

JUNE 16, 2025

Whether you’re managing brand channels or your personal presence, this is how you stop shouting into the void and start showing up for the people who matter. Too many marketers share posts that are too broad, too self-promotional or disconnected from what people care about. Post and hope is a strategy that leads to silence.

Thought Leadership

Animalz blog

AUGUST 5, 2025

She also points out a shift in how teams measure content. She leads product, demand, and content marketing for a 250-person business unit at Adobe. Insights and Quotes From This Episode Kirti’s conversation gives you an honest look at how the enterprise content engine is changing.

Thought Leadership

Exposure Ninja

JULY 18, 2025

It’s a question we’ve been asked frequently this year, especially at AI Search webinars where our CEO, Charlie Marchant , has been invited to speak. AI Search Optimisation helps you earn trust and exposure within the answer itself. AI Search Optimisation helps you earn trust and exposure within the answer itself.

SEO

SocialPilot

JULY 4, 2025

You’ll learn: What kind of content do top brands post (and why it works) How to turn ideas into scroll-stopping posts Which formats drive visibility, trust, and conversions If you’re tired of posting just to stay active, these ideas will help you grow with intention and results. Just how we actually work every day.

Thought Leadership

Hubspot Marketing

MAY 13, 2022

With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? If you're a small business and you're unsure how to jumpstart your strategy, this digital marketing strategy template will help you get there. So, how do they differ?

Marketing Strategy

Hubspot Marketing

APRIL 4, 2018

Fortunately, my coach always knew how to keep my drive alive. After a grueling practice or workout, he would harp on how the long-term is just a series of short-terms. After a grueling practice or workout, he would harp on how the long-term is just a series of short-terms. When I was 14, my dream was to play college baseball.

Marketing

Adobe Experience Cloud Blog

JUNE 19, 2013

Author: Leo Dirr How do you meet your marketing goals with a small staff and a tight budget? How Does This Apply to Internet Marketing? At InsideSales.com, we do a lot of webinars. Webinars are one of the most cost-effective ways for B2B companies to generate leads and sales. How It’s Done: 4 Quick Tips.

Thought Leadership

Marketing Insider Group

JUNE 22, 2021

A good distribution strategy can lead to more engagement across different channels and increased traffic to your website. We’ll also explain how to build a content distribution process that targets your ideal customers with valuable content that gets clicks. There are three main categories of channels: owned, earned, and paid.

Key Performance Indicator

Neil Patel

MARCH 16, 2021

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. This guide walks you through the best tips in the business for growing your email list and getting the most out of your leads. Content Upgrades. Content Upgrades.

Email Marketing

Sprout Social

FEBRUARY 17, 2022

Let’s explore how you can use templates to make your email marketing more efficient. Nurturing leads to a sale. Increasing attendance rate for promoted events. How email templates accelerate marketing efforts. Social media. These are all valid ways to keep in touch with customers and prospects.

Email Marketing

Adobe Experience Cloud Blog

JULY 11, 2012

The 4-1-1 rule can also apply to your lead nurturing using email. Formally, lead nurturing is the process of building a relationship with prospects that are not yet sales-ready by conducting an informative dialog, regardless of budget, authority, or timing. attend an event) and one “hard promotion” (e.g.

eBook

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why."

Direct Mail

Sprout Social

JANUARY 30, 2020

For starters, SaaS marketing requires a company to create and promote content at varying levels of awareness. Take a peek at the SaaS 1000 or the MarTech 5000 and you’ll see just how crowded the SaaS space is. Translation? Customers are cycling through SaaS products like crazy. What makes SaaS marketing “different?”.

Marketing Strategy

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Shares Are Not Enough: How to Amplify Your Content and Build Links. Make it look great.

Whitepaper

Buffer Marketing

JUNE 13, 2024

Creators worldwide publish about 500 minutes of video to YouTube, 116 blog posts, 1,099 Instagram posts, and six new websites per second. How do I know?  Content distribution is the practice of publishing, sharing, and promoting your content to your target audience. I’ve witnessed many successes, and some flops.

PR

Adobe Experience Cloud Blog

OCTOBER 16, 2012

Toby is the CEO of Kapost , the leading provider of content marketing software. This post is an excerpt from the eBook, “How to Build and Operate a Content Marketing Machine,” to be co-published by Marketo and Kapost later this month. So how to do this component of content marketing known as “Audience Development”?

eBook

Marketing Insider Group

MARCH 23, 2020

While some companies chase people around the web with ads and fill their sites with product promotions, we believe in the power of consistent content marketing to reach, engage, and convert relevant audiences to your business. All with one goal in mind: to teach other marketers how they can get these same results. Thought leadership.

Thought Leadership

Marketing Insider Group

AUGUST 31, 2020

Everyone wants to convert more leads. Statistics say over 80% of leads will never convert into a sale. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. The question is, how? What’s Wrong with Your Lead Generation and Nurturing Processes? And that 17%?

Thought Leadership

Marketing Insider Group

SEPTEMBER 13, 2021

A content marketing strategy is the guiding document for executing how you’ll use content to meet business goals. It sets the parameters for what you’ll do, how you’ll do it, and where you’ll do it. Content marketing is a way to shape thought leadership and earn trust. Otherwise, you may be grasping at where to start!

Marketing Strategy

Marketing Insider Group

JULY 7, 2021

PR teams do things like secure media coverage, pitch and write stories, send out press releases, manage ad campaigns, and promote events and news. SEO teams maximize a brand’s online presence by ensuring their digital content is search-engine optimized to drive traffic to their website and ultimately generate leads and drive conversions.

PR

Adobe Experience Cloud Blog

OCTOBER 23, 2012

So how can you have high impact marketing with a low budget business? As part of the same community network, you will both have mutual interest in promoting local business and have a trusted relation because of your neighborhood connection. Marketing purses to men might not be the best use of your hard earned sales.

Copywriting

Hubspot Marketing

NOVEMBER 30, 2022

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? Click the links below to jump to each question, or keep reading to see how digital marketing is carried out today. How to Do Digital Marketing. In fact, there are about 4.9

Digital Marketing

Marketing Insider Group

MARCH 13, 2023

And how can you apply them to your own business to maximize your ROI? Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business.

Content Marketing

Neil Patel

OCTOBER 18, 2021

A key part of creating a quarterly content plan is to review the previous quarter’s performance metrics for your social media, mailing list, and blog pages. A key part of creating a quarterly content plan is to review the previous quarter’s performance metrics for your social media, mailing list, and blog pages. Set Content Goals.

Whitepaper