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This day in search marketing history: February 12

Search Engine Land

Video: Ann Smarty on the history of guest blogging & the future of link building 2020: Smart ran MyBlogGuest, which got hit hard when Google cracked down on guest blogging. Google, Yahoo & Microsoft Unite On “Canonical Tag” To Reduce Duplicate Content Clutter 2009: The birth of the rel="canonical" link element.

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Homepage Best Practices: 20 Things to Add to Your Homepage Design (and 5 things to remove)

Orbit Media Studios

Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. It is the 6-10 word version of what the company does, formatted with the <h1> header tag. The visitor hasn’t clicked anything yet, so we don’t know much about them.

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5 Ways to Get Personal With Your Audience at Scale

Adobe Experience Cloud Blog

Author: Patrick Groover As marketers, we’re in a race–a race to capture and hold the attention of our target audiences. If you’re spending more time aligning your campaigns and content in a cohesive manner than distributing them, it may be time to review your go-to-market strategy. Architect Your Audience Into Your Site Layout.

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How Breakthrough Ideas Emerge from Small Discoveries :: Small.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.

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Content Lifecycles and Analytics: From Creation to Sunset

Scoop.it!

From captivating blog posts to engaging social media updates, the relentless demand for fresh and compelling content is a driving force behind success in the digital world. How does your existing content, or the content you envision for the future, connect to your overarching business and marketing goals?

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Diving Deep Into Marketing in Construction (My Takeaways)

Hubspot Marketing

Construction companies swooped in and launched targeted marketing campaigns. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.

Marketing 100
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20 Ideas from Power Users to Power Up Your B2B Marketing Automation

Adobe Experience Cloud Blog

Author: Zak Pines We’re at an exciting point in the evolution of marketing automation. Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. Let’s get started: Marketing Strategy.

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