Search Engine Land

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

SEO 132

SEO User-Generated Manufacturing Customer Journey 132

Search Engine Land

SEPTEMBER 25, 2023

As the customer dives deeper, a complex interplay between desire and rationality occurs, with considerations of value, necessity and potential enjoyment balanced against budget constraints. Data-driven insights from understanding and optimizing the customer journey through keyword analysis and proper tagging can inform SEO strategies.

Customer Journey 133

Customer Journey SEO Customer Logistics 133

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success.

Marketing Strategy 123

Marketing Strategy Marketing Marketers Shipping 123

Search Engine Land

SEPTEMBER 7, 2023

You can find your GA4 measurement ID, tagging instructions, enhanced measurement settings, and more here. Click on Configure tag settings and Show more. Landing pages Landing pages will be the go-to report for many digital marketers, especially SEOs who rely on landing page sessions as the foundation for reporting.

Analytics 143

Analytics User-Generated eCommerce Advertising 143

Hubspot Marketing

JUNE 26, 2023

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Effective blog lead generation requires both creative and analytical skills. Here are the steps my team at HubSpot takes to generate leads from our blog. Audit existing blog metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Martech

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

SEO 114

SEO User-Generated Manufacturing Customer Journey 114

Hubspot Marketing

JULY 18, 2022

Facebook Shops and Pink Tag Boutique. According to HubSpot Blog Research, Facebook is the most popular social site for purchasing products, with 36% of consumers reporting they'd purchased a product directly from the platform. Pink Tag Boutique, a Kentucky-based clothing and accessories boutique, saw immense growth on the platform.

Gen Z 118

Gen Z eCommerce Fashion Retail 118

Search Engine Land

MAY 9, 2023

Learn how to master all three of these values to “qualify” the links on your site. If you allow these links to be crawled without the right “rel” value, it’s possible for someone to spam your site leading to rankings drop. Get the daily newsletter search marketers rely on. Nofollow links.

SEO 98

SEO User-Generated Advertising Advertisers 98

Martech

JANUARY 9, 2024

Today’s brands recognize the value of authenticity and targeted reach for online consumers. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Affiliate marketing. Why pay attention to the creator economy? Product reviews.

Branding 134

Branding Logistics Influencer Marketing Affiliate Marketing 134

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Also, review your value proposition.

Transform 131

Transform Marketing Marketers User-Generated 131

Search Engine Land

OCTOBER 2, 2023

The enhanced features in Reddit’s Ads Manager provide improved tools for a deeper understanding of relevant Reddit communities, helping connect brands with high-value consumers for better conversions. Get the daily newsletter search marketers rely on. Why we care. New administration tools. SUBSCRIBE See terms.

Management 116

Management Advertising Advertisers Place 116

AWeber

JUNE 21, 2022

Have you ever labored over a piece of content — whether it was a blog post, article, podcast, or video — hit publish and… nothing happened? An email is sent to your audience whenever you publish something to your: YouTube channel Etsy store blog podcast or anything that has an RSS feed. Now, with Auto Newsletter, you can! Send email.

Promotion 126

Promotion Product Advertising Advertisers 126

Hubspot Marketing

APRIL 6, 2023

Some marketers view HTML sitemaps as outdated or even entirely unnecessary. Include your URLs in tags. Code all your URLs in XML tags to look like the type of sitemap you want to create. This page explains how to use XML tags in further detail. They're also commonly referred to as your "website archive." to 1.00.

User-Generated 145

User-Generated SEO eCommerce Customer 145

Hubspot Marketing

OCTOBER 31, 2023

Now, with a premium plan and hundreds of plugins to expand the tool’s capabilities, marketers have realized ChatGPT’s potential to become a high-functioning assistant to make life easy. We found the top five marketing use cases you can explore (and prompts to use): 1. ChatGPT can simplify this process.

User-Generated 113

User-Generated Education Market Research Customer 113

Martech

MAY 1, 2023

Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. So what’s holding email marketers back from maxing sends and growing their subscriber list in the process? In this article, we’ll look at: What misconceptions are holding email marketers back.

Customer Journey 112

Customer Journey Email Marketing eCommerce Advertising 112

Search Engine Land

NOVEMBER 1, 2022

By having Microsoft Clarity insights for Microsoft Advertising enabled within your Universal Event Tracking (UET) tag setup, you can now set up conversion tracking by event, as well as measure performance. New UET tag dashboard. There is a new UET tag dashboard that can help you monitor tag data and fix issues.

Product 99

Product Price Advertising Advertisers 99

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. To find out, we need to do a content marketing audit. Today we’ll do it with the latest version of Google Analytics and do a content marketing audit using GA4, which you should have added as a tag to Google Tag Manager.

SEO 145

SEO Content Marketing Analytics Promotion 145

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Get the daily newsletter search marketers rely on. In this case: If you have a list of categories (e.g.,

Transform 140

Transform SEO User-Generated Whitepaper 140

Neil Patel

AUGUST 26, 2021

Meta descriptions are important because meta tags (including meta descriptions) are used by the Google algorithm , which helps determine what pages should rank well for certain keywords. If you’re using meta descriptions properly, you have an opportunity to add a meta tag that isn’t in your content. Why Are Meta Descriptions Important?

SEO 145

SEO Price Product Analytics 145

Spiralytics

JULY 19, 2023

Fortunately, WordPress is SEO-ready, meaning it’s easy to implement search optimization strategies on it to make your website more visible to users In this blog, we’ll introduce some proven and tested SEO tips that will bring your WordPress site closer to your target audience. You will find many WordPress themes in the market.

SEO 75

SEO eCommerce Digital Marketing Management 75

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

Transform 109

Transform Marketing Marketers User-Generated 109

Search Engine Land

MAY 15, 2023

Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. is branded, and only 5.6% is non-branded.

SEO 125

SEO Customer Acquisition User-Generated Customer Journey 125

Many Chat

MARCH 28, 2023

And all it took was one Manychat feature, and a proven strategy executed by Perth marketing agency, AdSocial. Floreat Forum’s team attended a Chat Marketing presentation by Amberlea Henriques, founder of AdSocial, a Manychat Agency Partner. It also produced the highest on-page engagement in the entire history of its Facebook page.

Shoppers 102

Shoppers Retail Communications Direct Marketing 102

Vertical Response

MAY 3, 2024

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer.

Price 52

Price Shipping Promotion Customer Acquisition 52

Search Engine Land

SEPTEMBER 27, 2023

Marketing copy Why not use the location page as yet another place to differentiate your business and get people interested? Consider adding marketing copy that shows what makes your business great, how you are different from the competition and why people won’t be disappointed in giving you their business. Meta tags, heading tags.

SEO 130

SEO Place Product Customer 130

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Why not make it a priority for marketing yourself?

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Buffer Marketing

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Affiliate Marketing 97

Affiliate Marketing Non-Profit Finance Promotion 97

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

DECEMBER 15, 2023

With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. Don’t Forget About Meta-Tags 3. Before diving into the specific strategies that drive success on Bing, it’s helpful to explore why Bing SEO matters for today’s marketers.

User-Generated 89

User-Generated SEO Marketing Marketers 89

Lynton Web

MARCH 17, 2022

Blogging is an essential part of a good content marketing strategy. There are several components that go into making a blog searchable, crawlable and valuable — SEO, keywords, word count, etc. But your blog also has a usability component both on the front and back ends, and that is where blog tags come into play.

Inbound Marketing 52

Inbound Marketing SEO Marketing Strategy Place 52

AWeber

SEPTEMBER 8, 2022

Creating a paid newsletter has also become a lot easier, as email marketing tools have evolved and paid subscription services have become easier to set up. Has at least 20 products or services you could sell via affiliate marketing This is to verify that you can monetize your newsletter. That’s why this step matters.

Price 106

Price eCommerce Affiliate Marketing Law 106

Rock Content

MAY 3, 2024

For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy.

Transform 75

Transform Key Performance Indicator User-Generated Education 75

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Community blogging sites. Should you focus on photos?

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Rock Content

JULY 25, 2023

Take a closer look at everything digital-age marketers should know to dominate the SERPs in 2023 and beyond, conveniently gathered in one place with this on-page SEO checklist. That’s where well-crafted metadata elements like title tags and meta descriptions come in. The meta description for this blog post 4.

SEO 98

SEO User-Generated Place Product 98

Hootsuite

MAY 3, 2021

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Source: Hootsuite blog. Campaign term.

Analytics 145

Analytics User-Generated Influencer Marketing Promotion 145

AWeber

JUNE 21, 2022

Have you ever labored over a piece of content — whether it was a blog post, article, podcast, or video — hit publish and… nothing happened? An email is sent to your audience whenever you publish something to your: YouTube channel Etsy store blog podcast or anything that has an RSS feed. Now, with Auto Newsletter, you can! Send email.

Promotion 90

Promotion Product Advertising Advertisers 90

Hubspot Marketing

APRIL 26, 2022

Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. Blog - A webpage that includes blog posts related to specific topics and/or industry. Guest Blogging - The practice of publishing a blog post on a website owned by someone else. Then, you need an SEO glossary.

SEO 136

SEO Marketing Marketers Advertising 136