Marketing Insider Group

OCTOBER 22, 2024

Optimizing a blog for SEO is still one of the most effective ways to boost visibility and increase organic traffic, regardless of what some say. Using the right SEO tips can enhance your blog’s reach, audience engagement, and authority. Balancing keyword optimization and readability increases the chance of higher blog rankings.

SEO

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team? Want to increase productivity?

Analytics

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Strategy

Marketing Insider Group

JANUARY 21, 2025

It’s also a practical way to get your blog content to the masses, especially if readers deem your posts share-worthy. That’s a lot of scrolling time, and crafting shareable blog posts can get your content onto more screens. Understanding Your Audience Creating shareable blog content starts with knowing your audience.

Entertainment

Martech

APRIL 1, 2025

But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting. Establish a strong brand foundation Your brand is the essence of your business, conveying your values, mission and unique value proposition.

Transform

Backlinko

JULY 19, 2024

Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results. But keyword rank trackers also help us find opportunities where we can drive even more value from underperforming content. Like blog categories or specific groups of products. Guru: $249.95

SEO

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. This post explains how to build a LinkedIn content marketing strategy from scratch. Why do content marketing on LinkedIn?

Marketing Strategy

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Email Marketing

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. This can be anything from social media accounts and blogs to podcasts and videos. Competitor blogs are also a great source of topic inspiration. The next week, you film some YouTube videos.

Customer

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z

Hubspot Marketing

DECEMBER 10, 2024

In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. If marketing and SEO arent making money for your business, then theres no point in doing it. The primary purpose of marketing is sales. You need to consider your values, USPs, and audience.

SEO

Hubspot Marketing

JULY 12, 2024

Unfortunately, that’s not the world we live in — so I reached out to 3 different community management experts and asked how they show the value of their community. But first, it helps to know what you’re up against… Table of Contents Why is it so stinkin’ hard to show the value of community management? It often spans multiple channels.

Management

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Backlinko

NOVEMBER 1, 2024

Add Keywords to Your Pages The first places to add your keywords are your title tags and meta descriptions. Title tags are what often appear in your browser’s title bar and in search results. While meta descriptions are the descriptions that often appear below the title tags. Your title tag is a Google ranking factor.

SEO

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing

Search Engine Land

JULY 11, 2024

In a world where unique content reigns supreme, you can’t beat the value of first-party data collection. It’s more engaging and offers unparalleled value. To identify patterns and correlations that will significantly impact your SEO strategy and content marketing efforts. The true value lies in the stories the data can tell.

Whitepaper

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1. Content Marketing Checklist 1.

Digital Marketing

Hubspot Marketing

AUGUST 26, 2024

After you‘ve answered those, you check your inbox and see you’ve been tagged in some slides for that same campaign. But others would rather you tag them in the appropriate Google docs, so you do that, too. They want to feel seen, valued, and know they are making an impact. Sound familiar?

Product

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. These might include: Blog posts. Marketing emails.

Transform

Backlinko

DECEMBER 29, 2024

6 Essential Plumber SEO Strategies Ready to outrank your competitors and capture more high-value plumbing leads? These questions make great topics for FAQ pages and blog posts. If they have a blog post on how to clear a clogged drain, create a better version with step-by-step photos and videos.

SEO

Backlinko

APRIL 29, 2025

Meta tags are snippets of HTML code that live in your webpage’s <head> section. You can think of meta tags as a way to tell Google and other search engines about what your page contains and how they should display it in search results. Some meta tags are more important than others. So Ive covered them here anyway.

SEO

Buffer Marketing

AUGUST 7, 2024

Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.  By the end of this guide, you'll have a clear roadmap to harness the power of influencer marketing effectively. Websites : Regularly visit websites and blogs that focus on your industry.

Influencer Marketing

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. Phase 3 assessed the value of our topic clusters. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. In case you’re new here, the HubSpot Blog is HUGE.

SEO

Backlinko

JANUARY 23, 2025

They outrank Zillow for high-value property searches like Burrage Mansion. It’ll tell you exactly what’s wronglike a redirect error or improper canonical tags and how to fix it. Your title tags, meta descriptions, and page structure tell Google and potential buyers exactly what they’ll find on your site.

Real Estate

Lynton Web

JANUARY 2, 2025

Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. Through this systematic approach, you create a framework that assigns point values to crucial pieces of criteria, properties, and behavioral actions that contacts take within your CRM. We see it a lot.

Transform

Sprout Social

JULY 25, 2025

Clear value. Repost customer photos, tag them and explain their story in your caption. Create a weekly format, tag the person and explain what they did. Use a carousel to highlight key moments, tag those who made it possible and invite followers to share their memories with a dedicated hashtag. It happens.

Branding

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management

Internet Marketing Ninjas

AUGUST 29, 2024

This time, it’s all about authorship —how Google identifies and values the authors of content, both on your pages and through backlinks. GET page_meta_info Definition: Retrieves metadata from a webpage, including the author’s name from HTML <meta> tags. And oh boy, have I got something juicy for you today.

SEO

SocialPilot

JANUARY 16, 2025

YouTube : Keywords in titles and descriptions, tags, watch time, engagement, retention rate, transcript, and subscribers. SEO Titles and Subjects : Create clear, keyword-rich titles that describe the contents value; this is especially beneficial for YouTube video titles. Integrating social media links can boost website traffic.

SEO

Hubspot Marketing

MAY 21, 2025

The result is a sea of sameness 101-level blog posts, cringy trade show booths, outreach emails offering free AirPods if you listen to a pitch, and aggressive marketing drip campaigns. Marketing teams need to build trust and provide their audience content with real value. Step 3: Create your content.

Transform

Backlinko

JULY 10, 2024

For example, the following article by MoEngage ranks outside the top 10 results for the keyword “email marketing tactics.” Remember, each page needs high-quality, value-added content to outrank other high-ranking websites on the same topic. Only remove pages that no longer add value to your site.

SEO

Martech

APRIL 10, 2025

Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. But while everyone has been focused on chatbots and creating new blog posts, a quiet revolution has been brewing in Digital Asset Management (DAM). GenAI solves this problem in two very meaningful ways.

Whitepaper

Litmus

OCTOBER 16, 2024

In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty. Lifecycle marketing asks, “How can we keep our product relevant?”

Health

Hubspot Marketing

JULY 16, 2024

So, how can you make sure you apply each keyword to the right landing page or blog post? If you have a list of keywords that fit your offer, you can ask it to suggest topic ideas for blog posts. Please suggest three topic ideas for a blog post we could write.”. ChatGPT can give you a hand. Suggest content clusters.

SEO

Backlinko

APRIL 7, 2025

According to Google, helpful content does the following: Provides trustworthy information backed by genuine expertise Delivers substantial value compared to competing results Demonstrates firsthand experience with the topic Creates a satisfying user experience Serves a purpose beyond just ranking in search Google uses a site-wide classifier.

User-Generated

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. And an engaged audience that wants to interact with your brand is something every marketer should aim for. If you’ve already got an active audience tagging you in posts (lucky!),

Entertainment

Sprout Social

JULY 30, 2025

Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. It’s deeply tied to your team’s specific goals—from optimizing SEO and social media ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult.

Content Marketing