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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read. Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. No problem.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

We love this company, and here’s why you should, too." According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." Marketing comes from people with all kinds of backgrounds — journalism, psychology, and more. But marketing is fun. Let’s get started.

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9 Content Writing Tricks to Win SERPs in 2023

Scoop.it!

Search engines get smarter every day: Behavioral factors and user search intent call the shots, and today SEO writers take a step further to bring their content to the next level if they want it to rank higher than the competition. Remember content usability: Use visuals (graphs, brand images, videos, etc.)

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20 Tips to Write Catchy Email Subject Lines [+ Examples]

Hubspot Marketing

Regardless of your goals, these are the essential elements that your subject line should possess. But make sure the subject line, while enigmatic, still aligns with your brand. In fact, 47% of marketers in 2022 say they test different email subject lines to optimize their emails' performance and increase click-through rates.

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Shopping experience: what is and 8 tactics to delight your customers

Rock Content

Here you’ll see: Why is shopping experience crucial for businesses? Why is shopping experience crucial for businesses? Before I start, I want to take a moment to clarify why the shopping experience is crucial for businesses (and why it should be for you, too). What are the elements of the shopping experience?

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The Competitive Psychology of Pricing for E-Commerce

Marketing Insider Group

You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices. Pricing For E-Commerce: Branding.

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32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. Customers love hearing from other buyers about their experience with a product before making a purchase. Highlight testimonials.