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3 elements of a customer technology strategy

Martech

Software: ERP, finance, procurement, warehousing, logistics, etc. Software like ERP, finance, procurement, and logistics was used to enhance internal efficiency and reduce costs. If your brand were a real human, it would be time to consult a shrink. Their CMO owns marketing, sales and support.

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From IAB ALM 2025: Digital adtech gets serious on privacy

SmartBrief - Marketing

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. But being this was my first time, I focused my time on consumer privacy, which is becoming a hot issue and a moving target for those in the programmatic ad space.

CMO
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How to Use LinkedIn Hashtags for Maximum Impact in 2025

SocialPilot

Instead of broad tags like #Finance, you align hashtags to post types: #StartupFinance for tips, #SMBLoans for product posts, and #CashFlowStrategies for explainer content. Say you’re a fractional CMO posting weekly commentary on B2B go-to-market shifts. Say you’re running a financial consultancy focused on startups.

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Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5

CMO
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Sales and Marketing Alignment: Thought Leadership with Christine Crandell

Adobe Experience Cloud Blog

After I graduated with my Masters in Finance I joined PriceWaterhouse’s consulting group. The CMO needs to articulate a clear vision, supported by closed loop processes, on how marketing will outperform those industry statistics. How did you get into B2B marketing? I got into marketing quite by accident.