Search Engine Land

JUNE 14, 2024

When I first began my career in project management, I favored the traditional method for its reliable and proven roadmap. However, that method is not the best for keeping up with the fast pace of SEO and digital trends. This makes it crucial for brands to stay agile and adaptable.

Brand Management 87

Brand Management Management SEO Branding 87

Marketing Insider Group

JANUARY 6, 2020

Adobe Summit brings together leaders in marketing automation, analytics, advertising, digital trends, and personalization for a series of over 400 interactive learning sessions and labs. Speakers include global CMOs and senior directors of global brands including Salesforce, Alibaba, Cisco, HP, Forrester, and more. Dreamforce.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Marketing Insider Group

NOVEMBER 16, 2019

If you think marketing is all about convincing people about how great your business or products are, you’re on the wrong track. I see marketing as a conversation between a customer who has a problem that needs solving, and a business that can provide a product or service to meet that need. What makes them tick? What do they want?

Customer 111

Customer CMO Customer Journey Marketers 111

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. This strategy can speed up business growth.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Marketing Insider Group

OCTOBER 16, 2021

If you think marketing is all about convincing people about how great your business or products are, you’re on the wrong track. I see marketing as a conversation between a customer who has a problem that needs solving, and a business that can provide a product or service to meet that need. What makes them tick? What do they want?

Customer 80

Customer CMO Non-Profit Customer Journey 80

Hubspot Marketing

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

PR 144

PR Non-Profit Marketers Marketing 144