Brand Management Management Market Trends 
Hubspot Marketing
NOVEMBER 29, 2024
They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. I hate to tell you this, but without marketing, your product (no matter how amazing it is) will never be found by the customers whose problems it would solve.
Martech
DECEMBER 23, 2024
Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. A quarterly report on financial market trends or a whitepaper on compliance best practices.
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Hubspot Marketing
AUGUST 19, 2024
His two-pizza teams consist of product managers, designers, tech leads, and engineers. Check out my interview with Chris Lavigne , Head of Production at Wistia Lingering Questions Each person we interview gives us a question for our next master of marketing. At their core, they work like a small business within a business. “
Use Insider
NOVEMBER 29, 2024
It takes a practical approach to help listeners create scalable marketing campaigns and stay ahead of the latest marketing trends. With over 300 episodes, it offers something for everyone, whether you’re new to marketing or a seasoned professional. The podcast goes beyond the basics.
Hubspot Marketing
DECEMBER 20, 2024
Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid. Maryam Banikarim, Managing director of Fortune Media: When something works really well, I dont like holding onto it. I also love a good brand essence or positioning framework. (Plus, a bonus rip in the spacetime continuum.)
Vertical Response
JUNE 4, 2025
A decline in customer interaction is a red flag that signals your brand might be losing relevance in the market. Tackling these issues is vital for effective brand management and decision making. Marketing amnesia occurs when customers forget a brand, often due to a lack of engagement.
Businesses Grow
MARCH 10, 2025
It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. 7) Activating influencer marketing I was sitting at a table of brand managers, and one of them said, “Influencers are everything.” And all that can be ruined by somebody who is out to get you.
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