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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. A quarterly report on financial market trends or a whitepaper on compliance best practices.

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How Wistia earned absurd growth with two-pizza teams

Hubspot Marketing

Check out my interview with Chris Lavigne , Head of Production at Wistia Lingering Questions Each person we interview gives us a question for our next master of marketing.

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Digital Marketing trends: what you need to know in 2020

Rock Content

That is why being familiar with most Digital Marketing trends can help you get a lead on your competitors. Your company probably uses now at least one technique or tool that was once seen as a trend. Take a look at these 2020 Digital Marketing trends to learn which ones can be applied to reach your company’s goals.

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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

Market Research When diving deep into the role, the first thing I saw was market research. A product marketing manager is responsible for understanding the target audience and market trends. You’ll build analytical and communication skills along the way. However, Oakley suggests you use LinkedIn Learning.

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The 10 biggest marketing challenges have nothing to do with AI

Businesses Grow

It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. 7) Activating influencer marketing I was sitting at a table of brand managers, and one of them said, “Influencers are everything.” And all that can be ruined by somebody who is out to get you.

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Marketing Amnesia: Why Customers Forget Your Brand And What To Do About It

Vertical Response

A decline in customer interaction is a red flag that signals your brand might be losing relevance in the market. Tackling these issues is vital for effective brand management and decision making. Marketing amnesia occurs when customers forget a brand, often due to a lack of engagement.

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Role of artificial intelligence in marketing

Sprout Social

As marketers, this is an essential advantage. AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. Future of marketing AI AI marketing is achieving new advancements at a phenomenal speed.

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