Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Marketing budgets had been steadily rising, up from $12.3

CMO 116

CMO Marketing Marketers SEO 116

Litmus

OCTOBER 28, 2021

We recently wrapped up the second (and final) day of Litmus Live—THE conference for email marketers. Our notebooks are filled with takeaways from our phenomenal lineup of marketing leaders and email marketing experts. Great marketing keeps ‘the jaguar effect’ in mind. Is text the new email?

Email Marketing 89

Email Marketing Copywriting CMO Communications 89

Orbit Media Studios

AUGUST 29, 2023

This single chart is a dream come true to the conversion copywriter. Use those insights to further differentiate your brand. Chart #4: Topics that drive results in emails, from the inbox through the website Your ESP (email service provider) has data for you: opens, clicks and unsubs. If it’s off, all of this is wrong.

SEO 67

SEO Analytics Copywriting Marketing 67

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Are you doing email marketing?

CRM 103

CRM Event Marketing Marketing Marketers 103

Orbit Media Studios

FEBRUARY 14, 2024

Look closely at the pages you’re sending traffic to with your paid search, email marketing and social media marketing campaigns. Apply best practices that align with best practices and are based on the persuasion copywriting techniques found in [list your favorite blog] and written by [favorite marketing blogger].

Analytics 77

Analytics User-Generated eCommerce Advertising 77

Unbounce

OCTOBER 20, 2023

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. And when your CMO or CEO has a “big idea” Weʼve all been there.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Hootsuite

JULY 17, 2019

Before deciding how much of your marketing budget to allocate to social, research your customers and determine how social media will help you achieve your marketing objectives. Source: The CMO Survey. These are the core components you should include in your social media marketing budget. Copywriting. Translator.

Copywriting 111

Copywriting B2C CMO Direct Mail 111

Litmus

APRIL 29, 2021

Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. As much as we may have this in mind, there are a number of forces working against marketers from achieving this that an email brief could solve. Your initial plan for an email isn’t very well thought out.

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136

Hootsuite

AUGUST 6, 2021

Your average social marketer isn’t typing out dank memes all day—they’re creating content that drives new leads, responding to customer questions, and protecting their brand’s reputation online. They’re copywriters, designers, content strategists, photographers, videographers, and data analysts. of the marketing budget by 2026.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Litmus

SEPTEMBER 8, 2020

In this episode of Delivering, host Jason Rodriguez gives a quick overview of what to expect during Litmus Live Week—an entire week of sessions, Live Optimization, and networking opportunities for everyone in the email marketing industry. What works, what doesn’t, and how to figure out if interactive emails are right for your company.

Copywriting 64

Copywriting CMO Email Marketing Communications 64

Hootsuite

OCTOBER 23, 2023

In the strictest sense, a social media team manages and maintains your brand’s presence on social media. But depending on your team’s size and your brand’s social media goals, this can mean many different things. But at its core, they manage and maintain your brand’s social media presence.

Copywriting 80

Copywriting CMO Influencer Marketing Analytics 80

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145