Martech

JULY 30, 2021

This is according to Acquia CMO Lynne Capozzi, some of whose thoughts are below. Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It If there’s resistance on your marketing team toward tackling this seemingly overwhelming endeavor, don’t stress.

CMO 109

CMO Education CRM Traditional Marketing 109

Marketing Insider Group

SEPTEMBER 17, 2020

What does your CEO think of your marketing team? If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. . Marketers can fall easily into the trap of sticking to traditional roles like advertising and brand development. Not sure if we’re the right one for your brand?

CMO 135

CMO Transform Marketing Marketers 135

Set Up

DECEMBER 12, 2023

I believe the strongest brands will find ways to make every shopping moment unique, enjoyable, and meaningful to their customers, which, in turn, will drive brand loyalty.” Ellen Donahue-Dalton , the CMO of VillageMD, shared about “the importance of trust as a cornerstone of brand, experience, talent management and culture.”

Real Estate 59

Real Estate Manufacturing Retail Education 59

Martech

NOVEMBER 3, 2021

Marketers are placing less emphasis on traditional analytics in favor of operations. “Marketing analytics actually went from #2 to #4 in the last year,” said Hurley, citing Gartner’s CMO Spend Survey. “But it still makes up a large percentage of where marketing teams are allocating their budgets.

Analytics 99

Analytics Product CMO Marketing 99

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Whether you’re B2B or B2C, your customers want to engage with humans on social media.

Thought Leadership 112

Thought Leadership Place CMO B2C 112

Rock Content

DECEMBER 15, 2020

For the CMO, this is indispensable for resource management. If the buyer persona you want to reach has little or no knowledge about your brand, it will probably require more investment for conversion. Although Content Marketing is a much more affordable strategy than others, it still generates expenses.

CMO 134

CMO Marketing Marketers Inbound Marketing 134

Duct Tape Marketing

NOVEMBER 10, 2022

In this episode of the Duct Tape Marketing Podcast , I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businesses acquired by American Express.

Email Marketing 92

Email Marketing CMO Non-Profit Marketing 92

Litmus

FEBRUARY 2, 2021

When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. How do you translate brand equity in business terms? Marketing is complex, especially in a world where data dominates.

Finance 60

Finance CMO Transform Marketing Mix 60

Search Engine Land

NOVEMBER 11, 2022

Early in their educational journey, a marketer or digital marketer very rarely – if ever – declared, “I want to optimize websites and chase the Google algorithm for brands to revolutionize the way humans and businesses connect forever.”. SEO manager. Senior manager (head of SEO, director of SEO, etc.).

SEO 92

SEO Education Digital Marketing Management 92

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 84

CMO Marketing Strategy Customer Journey Marketing 84

Adobe Experience Cloud Blog

MARCH 7, 2017

A new way to brand your marketing. Human to human, connecting one-on-one, brands and customers should be BFF, you get the gist. Insights from Notable Brands, Thought Leaders, and Subject-Matter Experts. Need some tips for embedding metrics within a performance management strategy? Telling the story of your brand.

Transform 117

Transform Thought Leadership Marketing Marketers 117

Marketing Insider Group

AUGUST 20, 2014

In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? This starts with the CMO and his or her role in building a culture of content that connects with the target audience. Content marketing looks more like publishing than advertising.

Content Marketing 97

Content Marketing Entertainment CMO Marketing 97

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Marketing Insider Group

OCTOBER 18, 2012

As Bill Lee mentions in this widely shared Harvard Business Review article, CEOs are starting to see that traditional marketing is dead. And he continues to report that CEOs have lost patience with marketing. We need to help our organization build an army of brand ambassadors with strong personal brands.

Transform 88

Transform Traditional Marketing CMO Branding 88

Duct Tape Marketing

NOVEMBER 9, 2022

7:15] How do you manage the fact that somebody is hiring you to do marketing, but you can’t really do marketing if you don’t get into every aspect of their business? [10:20] 12:52] How do you help somebody understand the importance of brand development? [15:17]

Real Estate 73

Real Estate Price Marketing Marketers 73

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Our approach is different than traditional marketing agencies.

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

Marketing Insider Group

FEBRUARY 16, 2012

Change is coming to B2B Marketing. But I think change is happening so quickly that buyers are beginning to increase their rejection of promotional messages and are expecting digital relationships with brands who know what they are doing. Are you ready? It’s especially critical for those conversations to be two-way.

Transform 82

Transform CMO Marketing Marketers 82

Marketing Insider Group

AUGUST 18, 2011

I have been wondering whether the change can be led by the social strategists, the digital marketers, or the community managers? Do we need an Inbound Marketing group? It is bigger than the traditional marketing role and extends well beyond the organizational silos that exist today in many B2B companies.

Inbound Marketing 85

Inbound Marketing CMO Marketing Marketers 85

Hubspot Marketing

DECEMBER 11, 2023

Hampering Creativity 64% of marketers share a common concern — they believe that generative AI will alter (40%) or hamper (24%) the creativity of those who use it. It's unsurprising, considering almost half of the marketers surveyed have received incorrect information from generative AI. Communication is, of course, everything!

User-Generated 93

User-Generated Marketing Marketers Copywriting 93

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Digital Marketing Costs Less.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Marketing Insider Group

OCTOBER 16, 2021

I see marketing as a conversation between a customer who has a problem that needs solving, and a business that can provide a product or service to meet that need. Remember, people prefer to buy from brands they like, know, and trust. So how do we get back to what marketing is supposed to be?

Customer 100

Customer CMO Customer Journey Non-Profit 100

Marketing Insider Group

NOVEMBER 16, 2019

I see marketing as a conversation between a customer who has a problem that needs solving, and a business that can provide a product or service to meet that need. Remember, people prefer to buy from brands they like, know, and trust. So how do we get back to what marketing is supposed to be?

Customer 111

Customer CMO Customer Journey Marketing 111

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Slideshare) 80% of marketers using audience segmentation report a rise in sales.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Duct Tape Marketing

NOVEMBER 1, 2017

And actually that statement of the purpose of a business — to create, keep a customer — is probably the genesis of Duct Tape Marketing, believe it or not. That book, the Practice of Management, had a lot to do with forming my thinking. So how does that play out in Killing Marketing. And you’re right.

Transform 36

Transform Marketing Marketers Thought Leadership 36

Rock Content

MAY 6, 2020

Emma is a marketing director for a B2B industrial company. Mid-size, astonishing sales team, products, and services that customers love, but very traditional marketing model and limited presence on social media platforms. “We Emma knows that marketing is going to have a relevant part in the company’s “new” digital focus.

Content Marketing 78

Content Marketing Marketers Marketing Marketing Strategy 78

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145