Branding CMO Promotion Traditional Marketing 
Martech
OCTOBER 14, 2022
And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. However, most likely, you don’t need a CMO. What is a chief marketing officer (CMO)? What is a CMO?
Marketing Insider Group
JUNE 9, 2020
A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products.
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Rock Content
DECEMBER 15, 2020
A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually. For the CMO, this is indispensable for resource management. On the other hand, if the target is already loyal to the brand, it won’t be necessary to conduct especially robust campaigns.
Hootsuite
DECEMBER 12, 2023
56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Easy: be active on social media. Why should execs be on social media?
Set Up
AUGUST 9, 2022
Proving marketing’s value to other departments or the C-Suite can seem like a futile effort. That’s why we reached out to marketing leaders from Danone, LEARFIELD, RE/MAX, Stratasys, and Invesco for answers on how they team up with their company’s leaders to get C-Suite buy-in and financial support. 5 | “We measure everything.”
Marketing Insider Group
MAY 11, 2020
While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?
Marketing Insider Group
AUGUST 20, 2014
In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? This starts with the CMO and his or her role in building a culture of content that connects with the target audience. Content marketing looks more like publishing than advertising.
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