Unbounce

APRIL 18, 2024

She has nine years of marketing experience working with major consumer brands, non-profits and startups in the US and UK. Sending emails is powerful for marketers because it’s a versatile tool that can promote products and services, foster customer loyalty, and drive conversions.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Hootsuite

MARCH 31, 2022

Plus, with Hootsuite’s Media Library, you can easily add professional photos and videos—or your own branded content—to your posts before you publish. Learn how to track the right metrics for your brand with our guide to social analytics. Listed conversations show both public and private messages to and from your brand.

Analytics 142

Analytics Copywriting Law Advertising 142

Buffer Marketing

DECEMBER 6, 2023

Anyone trying to grow a personal brand online eventually has to choose which social media platforms to focus on and why. It takes years of consistency and practice to master the art of copywriting on X.  One of the best exercises you can do as a copywriter is synthesize longer writing into shorter writing.

Copywriting 108

Copywriting SEO User-Generated Social Media Marketing 108

CXL

JUNE 16, 2022

You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Consistency is equally critical for startups.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Sachs Marketing Group

JULY 21, 2023

A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. B2B digital marketing refers to the use of online platforms and digital marketing strategies by businesses to promote their products or services to other businesses. What is B2B digital marketing?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Neil Patel

SEPTEMBER 20, 2021

For instance, the team behind Tinder, a popular dating service, may market themselves to young adults who feel lonely by positioning their brand as a way to meet new people and form meaningful connections. The right paid media format will depend on your target audience research, budget, campaign goals, and brand. What next?

Advertising 126

Advertising Advertisers Copywriting Law 126

Customers.ai

FEBRUARY 20, 2024

Using Spently, you can trigger event-based up-sells, discounts, and referral tools that are tailored to specific interactions that customers had with your brand via emails. Jasper: Email Marketing Copywriting Tool Jasper is one the best AI copywriting tools that can help you write better, more engaging emails.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Rock Content

OCTOBER 19, 2023

Which type of content is important for my brand? Focus on buyer intent instead of promoting your product/service. Share your unique brand story and/or experiences. Have a tone of voice, style guide, and company branding different from your competitors. Using smart copywriting techniques (consider the example below).

SEO 59

SEO Copywriting Law CMO 59

Neil Patel

APRIL 22, 2021

If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. Copywriters know that people buy products emotionally, then justify the purchase with logic. Music Law Contracts also evokes curiosity in their call-to-action button.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Unbounce

OCTOBER 20, 2023

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. These typically come in at the last minute. What to do?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Duct Tape Marketing

JUNE 18, 2019

By breaking your customers and prospects down into groups based on demographics (like age, location, or gender) or by behavior (past purchases, most recent interaction with your brand, etc.) If you’re feeling shaky in your copywriting skills, check out this list of dos and don’ts. Incorporate Elements Beyond Text.

Copywriting 78

Copywriting Law Shipping eBook 78

Exposure Ninja

OCTOBER 16, 2023

Influencer Marketing Influencer marketing is a marketing strategy that uses famous figures to promote a product. Affiliate Marketing Affiliate marketing is a type of marketing where publishers promote a product or service in return for a commission. Branding extends further than how your website looks.

PR 52

PR Marketing Marketers User-Generated 52

Sprout Social

JUNE 24, 2019

Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. Its tailor-made campaigns help its clients launch brands, disrupt industries and engage with the audiences that matter most. See how Fifty & Five racks 3.7M Friendemic.

Non-Profit 69

Non-Profit PR Social Media Marketing Retail 69

Neil Patel

SEPTEMBER 24, 2020

Advertising on Facebook can be customized to suit your brand image and business goals. Branding our company, Neil Patel Digital, as the best isn’t us being vain – we have a solid backing to this statement. We‘re confident that you‘ll have a positive experience with all our top picks. The 5 Top Facebook Ad Companies in the World.

Advertising 99

Advertising Advertisers User-Generated Social Media Marketing 99

Neil Patel

MARCH 28, 2023

For example, let’s say that your organization recently introduced a new coffee brand. When you target users on their interests, you’ll likely notice an increase in the number of email subscribers, Facebook fans, brand advocates, and buyers. Doing this reassures a potential customer who’s still skeptical about your brand.

User-Generated 145

User-Generated Advertising Advertisers eBook 145

Backlinko

DECEMBER 7, 2023

Lead generation: For businesses, an optimized LinkedIn profile can generate leads, improve brand recognition, and facilitate meaningful connections with potential clients or customers. Personal brand: Your LinkedIn profile is a chance to build your personal brand by showing your professional story, strengths, and achievements.

SEO 97

SEO User-Generated Analytics Product 97

Litmus

FEBRUARY 14, 2020

Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry. If you’re sending promotional emails, like a lot of us do, then deals@example.com would be best. This is clearly defined in the CAN-SPAM law in the US and should be standard practice at this point.

Email Marketing 79

Email Marketing Copywriting Law Communications 79

Duct Tape Marketing

JANUARY 24, 2018

Being a guest on podcasts, getting yourself booked on podcasts is a really, really great SEO tactic, a great brand building tactic. ’ And this wasn’t just talking about law, but just as a writer, if you’re blogging for an employer’s blog, then when you leave, all that content’s gonna be left behind.

Law 47

Law Real Estate Copywriting Promotion 47

Martech

SEPTEMBER 12, 2023

Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can amplify your copywriting to encourage conversion. This shorter attention span means you have to be even choosier in the images and copy you select to promote a product or tell your story. Source: eDataSource 4.

Customer Journey 124

Customer Journey eCommerce Customer Law 124

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Digital Summits. Various dates through 2020 in 23 major cities across the USA. B2B Marketing Exchange.

Marketing 21

Marketing Marketers eCommerce Social Media Marketing 21

Litmus

JUNE 17, 2021

What works for one brand may not work for yours. So, consider these tried-and-true tips from email and copywriting experts as simply a jumping-off point as you fine-tune what works best for your audience. Master copywriter, Claude Hopkins, said it plainly: “Curiosity is one of the strongest human incentives.” Yes, I said it.

Shipping 118

Shipping Copywriting Whitepaper Email Marketing 118

Sprout Social

DECEMBER 15, 2022

The role of ‘content creator’ can differ for brands depending on their needs and how they see content playing its own role in their overall marketing,” says freelance content creator and marketer Jayde Powell. “A Another brand may want its content creator to write copy or design graphics for their print campaigns. Copywriting.

Communications 86

Communications Copywriting Law Branding 86