Businesses Grow

MAY 11, 2023

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. But there is one segment I’ve avoided, and always will — luxury brand marketing. This discussion will make your head spin.

Pharmaceutical 83

Pharmaceutical Branding Transform Finance 83

Martech

MARCH 1, 2024

Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B. Dig deeper: Humanizing B2B: The key to better customer experience 3. Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model.

Gen Z 119

Gen Z Pharmaceutical Customer Acquisition Marketing 119

Businesses Grow

FEBRUARY 13, 2023

For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. With a curation strategy, you build a brand and reputation with somebody else’s content. Invitations to teach at universities.

Pharmaceutical 134

Pharmaceutical Shipping Branding Education 134

Martech

DECEMBER 1, 2023

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). But strategically, cost-effective acquisition isn’t about spending less or increasing the team. Cutting down costs on marketing and advertising.

Customer Acquisition 93

Customer Acquisition Customer CRM Pharmaceutical 93

Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Since then, Google has continued to support Performance Max by releasing new features , including brand exclusions and asset group-level reporting. Let me give you an example.

eCommerce 144

eCommerce Retail User-Generated Advertising 144

Neil Patel

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. For B2B marketers looking to carve out spots in the B2B marketplace world, niche marketplaces offer ways to speak to new customers. Kitmondo allows brands to buy and sell used machinery online.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136