Set Up

SEPTEMBER 19, 2023

TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).

Transform 59

Transform B2C Direct Mail Food 59

Set Up

MAY 24, 2022

It’s been a hot second since our last in-person marketing event (February 2020 to be exact), but we made a plan to finally see our Set up community in person, and saw it through to success! Murnane shared the story of their “Aa Team” campaign where they leveraged nostalgia and a celebrity to raise brand awareness.

Direct Mail 52

Direct Mail Thought Leadership User-Generated Influencer Marketing 52

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. An agile marketing strategy will continue to be important as we dive into 2021.

Marketing Mix 62

Marketing Mix Direct Mail CMO Marketing Automation Platform 62

Neil Patel

JANUARY 31, 2022

I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. What Is E-commerce Marketing? Aren’t marketing and advertising the same thing? Paid Search for E-commerce Strategies.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Hubspot Marketing

JANUARY 4, 2021

That might sound overly simplistic, but I do believe it's paramount that marketers understand their influence and what a wonderful positive power it can be. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Brand Values.

Market Trends 145

Market Trends Transform CMO Marketing 145

Marketing Insider Group

AUGUST 28, 2023

Put simply, nonprofit omnichannel marketing is a strategy that involves promoting your ideals or case for support within and between multiple marketing channels. Without taking an integrated approach, your omnichannel marketing strategy could come across as disjointed and even confusing for your supporters.

Direct Mail 78

Direct Mail Marketing Marketers Communications 78

Adobe Experience Cloud Blog

AUGUST 27, 2015

To whet your appetite, here’s a sneak peek into some of the sessions we are most excited about: 1) Personalized Marketing at Scale, featuring Facebook. Learn the new phenomenon of people-based marketing and how you can create those meaningful and effective connections with your audience. Networking. Exclusive Content.

Thought Leadership 134

Thought Leadership Direct Mail Marketing Marketers 134

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. Companies outside the top 10 still enjoyed the benefits of account-based marketing, but through engagement-driven one-to-few programs instead.

Customer 82

Customer Direct Mail Marketing Marketers 82