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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 107
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The Personal Touch of Technology in 2024

Set Up

Engaging influencers and encouraging user-generated reviews and content creation that amplifies brand reach and credibility. Personalization: With advanced data analytics and AI, marketers are tailoring their messages and services at a deeper level. Here’s an example I personally orchestrated on with a top tech influencer.

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The What, Why, and How of Behavioral Marketing [+ Examples]

Hubspot Marketing

With minimal data to work with, organizations practices some less than ideal marketing practices: consumers are bombarded with unrelated ads, emails, phone calls, and other outreach that they inevitably ignore. Here, we're going to explore what behavioral marketing is and why it could make a huge difference for your business.

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Differentiated Marketing: Comprehensive Guide

Neil Patel

Read on to find out what differentiated marketing is, how to use it in your marketing strategy, and discover examples from top brands. What Is Differentiated Marketing, And Why Is It Useful? You can implement customer segmentation in a variety of ways, including: Age Gender Location Hobbies.

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How CDPs help marketing teams drive growth and efficiency

Use Insider

What attributes they’re considering (colors, sizes, prices, etc.). You’ll be able to scale your personalization efforts across their preferred channels and ensure their entire journey with your brand is tailored to their interests. However, our CDP also creates profiles for anonymous visitors on your site or app. And much more.

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How to get a 360-degree customer view & scale personalization

Use Insider

It’s based on all the interactions customers have with your brand, as well as their interests and preferences. For example, you can find out which customers are not only interested in watches but also which brands and prices they have an affinity for based on their browsing behaviors.

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More Than a Name: 13 Ways Marketers Personalize Emails

Litmus

Segmentation and personalization in email make the message more relevant and, ultimately, more effective. Plus, personalization can make your brand stand out in a vast sea of competitors. The data and opinions of email marketers seem to think so. Segmentation based on behavior .