Branding Gen Z Real Estate User-Generated 
Hubspot Marketing
DECEMBER 13, 2023
In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Though underrated next to TikTok or Instagram, Pinterest has 465 million active monthly users.
Search Engine Land
JULY 13, 2023
Today’s headlines may focus on how Gen Z uses TikTok as a search engine, but it’s not limited to Gen Z. As a brand, you have an audience on TikTok regardless of how you define them. This might be why you created a TikTok account for your company or brand. Millennials are TikToking. Or the hashtags.
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Bannerflow
FEBRUARY 3, 2023
Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. Getting your brand noticed is challenging with so many display ads scrambling for attention. We’ll include best practices for in-banner video advertising to boost business growth and brand exposure. What is video engagement?
Sprout Social
SEPTEMBER 30, 2021
Instagram is booming for brands right now. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Below we’ve highlighted real-world examples of selling on Instagram and why they work. User-generated content. It shouldn’t be.
Hubspot Marketing
JANUARY 5, 2021
So, to get on the "For You" page on TikTok — which is equal to the "Explore" page on Instagram — brands must often join in on the fun. This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. More User-Generated Content (UGC). Another benefit?
Scoop.it!
AUGUST 17, 2023
As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. They were the first generation to completely grow up with the internet and smartphone tech.
Faraday
APRIL 16, 2021
Millennials in particular have made their mark on the real estate business, as they now make up the largest share of home buyers in the country, according to the National Association of Realtors. Find millennial homeowners on the right channels Millennials are a digitally native generation.
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